Enrollment & Tours Coordinator

Yellow Brick Road Early Childhood Development Center; Des Moines (IA); On-site; USD 40,000 - 43,000; Full time

Benefits offered by this job

401(k) Plan

Health, Dental, and Vision Insurance

Paid Time Off & Paid Holidays

Employee Childcare Discount

Job summary

Yellow Brick Road Early Childhood Development Center is seeking an Enrollment Specialist to manage the enrollment funnel for multiple schools. You will guide families from initial inquiry through registration, coordinating with School Directors, Marketing, and Operations to ensure timely, personalized communication.

You will monitor CRM data, lead metrics, and feedback to remove barriers and improve enrollment performance while partnering with marketing for continuous improvement.

Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing, Communications, Education, or related field.
• 1–3 years of experience in enrollment, admissions, sales, customer service, family engagement, or another customer-facing role required.
• Experience using CRM technology to manage a prospect or customer pipeline strongly preferred.
• Experience in early childhood education, education, or a multi-site environment preferred.

Responsibilities

• Manage prospective families from initial inquiry through completed registration.
• Respond to and nurture leads using established communication standards, follow-up cadences, and CRM workflows.
• Schedule tours and ensure families receive appropriate communication and preparation before their visit.
• Follow up with families after tours, personalizing communication based on their interests, questions, concerns, and experience.
• Guide families through enrollment and registration requirements with clear expectations and consistent follow-through.
• Maintain accurate CRM records, including family needs, interactions, tour status, follow-up activity, barriers, and outcomes.

Skills

CRM proficiency

Interpersonal communication

Organizational skills

Data interpretation

Travel ability

Education

Bachelor's degree in Business Administration, Sales, Marketing, Communications, Education, or related field

Tools

CRM systems

Microsoft Office

Reporting dashboards

Canva

Job description

Yellow Brick Road Early Childhood Development Center is seeking an Enrollment Specialist to manage the enrollment funnel for multiple schools. You will guide families from initial inquiry through registration, coordinating with School Directors, Marketing, and Operations to ensure timely, personalized communication.

You will monitor CRM data, lead metrics, and feedback to remove barriers and improve enrollment performance while partnering with marketing for continuous improvement.