Enrollment Systems Specialist

Worcester Polytechnic Institute; Worcester (MA); On-site; USD 62,500 - 76,000; Full time

Job summary

Worcester Polytechnic Institute is seeking an Enrollment Systems Specialist to optimize enrollment communications platforms. This role includes managing technical support, system integrations, and enhancing business efficiency through creative solutions.

The ideal candidate will possess a bachelor's degree in a related field and 5+ years of experience with Salesforce Marketing Cloud. Strong communication and analytical skills are essential.

Qualifications

• Minimum 5 years of experience in Salesforce Marketing Cloud administration or equivalent experience.
• Capable of simplifying complex technical topics for diverse stakeholders.
• Strong analytical skills with ability to troubleshoot issues and validate data.

Responsibilities

• Serve as the technical lead for the enrollment communications platform.
• Oversee development and enhancement of communications platform.
• Build and maintain complex forms integrated with the CRM.

Skills

Salesforce Marketing Cloud administration

Strong communication skills

Attention to detail

Analytical skills

Experience with HTML

Experience with CSS

Experience with SQL

Experience with programming languages

Education

Bachelor's degree in Information Technology, Marketing, or related field

Job description

Job Description Summary

As a member of the Enrollment Systems and Operations team, the Enrollment Systems Specialist plays a pivotal role in administering and optimizing enrollment communications platforms and related technology platforms to support WPI's Enrollment Management division and its constituents. This position oversees technical support and administration of communication journeys, automations, deliverability, and sender reputation management, and provides training for various systems within the division. In addition, this role collaborates with others in designing and maintaining creative technology solutions to meet business needs, improve efficiency, and enhance service to business partners.

Job Title

Enrollment Systems Specialist

Location

Worcester

Department Name

Enrollment Systems & Operations

Division Name

Worcester Polytechnic Institute - WPI

Job Description

• Serve as the technical lead for the enrollment communications platform, configuring and administering the platform and staying current on new features and releases.
• Oversee the development and enhancement of the communications platform to meet divisional needs, including building and maintaining data extensions, communication journeys, reports, email sends, and automations required to reach current and prospective students, parents, counselors, and other audiences; creating and managing scheduled email sends and time‑sensitive ad‑hoc communications; validating email functionality, including conditional logic, data references, and source reports; and ensuring the correct communications reach the correct audience at the correct time.
• Build and maintain complex forms integrated with the CRM to collect information and documents from internal and external constituents, ensuring accurate data mapping and conditional logic across all data collection workflows, and troubleshooting and resolving issues as they arise, engaging with vendors when needed.
• Manage CRM data utilizing third‑party extract, transform, and load (ETL) tools.
• Create and manage a knowledge base of standard operating procedures, training guides, and system workflows to support staff onboarding and ongoing user enablement through detailed documentation.
• Performs all other duties and responsibilities as assigned or directed by the supervisor.

Qualifications

• A bachelor's degree in Information Technology, Marketing, or a related field is required.
• Minimum of 5 years of experience in Salesforce Marketing Cloud administration or equivalent experience.
• Strong communication skills and attention to detail, comfortable interacting with a diverse range of stakeholders, and capable of simplifying complex technical topics. Ability to work with people of all levels of technical knowledge.
• Strong analytical skills with the ability to troubleshoot issues, validate data, and ensure operational consistency within the CRM environment.
• Experience with developing and manipulating data and reports, including creating and maintaining complex logic.
• Proven judgment and discretion in handling highly confidential and sensitive documents and data and externally facing communication.
• Experience with HTML, CSS, SQL, or other programming languages.

Salary

Salary Grade 8: $62,500 – $76,000 per year (depending on experience)

Compensation at WPI

Salary is based on related experience, expertise, and internal equity; generally, new hires can expect pay between the minimum and midpoint of the range.

FLSA STATUS

United States of America (Exempt)

Equal Opportunity Employer Statement

WPI is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. It seeks individuals from all backgrounds and experiences who will contribute to a culture of creativity, collaboration, inclusion, problem solving, innovation, high performance, and change making. It is committed to maintaining a campus environment free of harassment and discrimination.