Enrollment & Operations Director

Primrose School Franchising SPE, LLC; San Ramon (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Profit sharing

Relocation assistance

Health insurance

Dental insurance

Vision insurance

PTO plan

2 weeks paid break

Paid holidays

Relocation bonus

Job summary

Primrose School of San Ramon is seeking a School Director to drive enrollments and oversee school operations, admissions, and marketing initiatives.

In this role you will ensure compliance with licensing standards, manage finances, and foster a positive, inclusive culture that supports families and staff. Competitive compensation and relocation assistance are included.

Qualifications

• Bachelor’s degree in Early Childhood Education or related field.
• 5+ years of experience driving enrollment growth initiatives.
• Experience overseeing school operations and admissions.

Responsibilities

• Oversee the admissions process, including tours, follow-ups, and onboarding.
• Develop and implement marketing strategies to increase enrollments.
• Manage the daily operations of the school, ensuring a safe, nurturing environment.
• Develop strategies for retaining qualified staff and building relationships with families.
• Maintain understanding of state licensing regulations and Primrose standards.
• Oversee the school’s financial operations, including budget development, expense tracking, and payroll.
• Lead efforts to maintain and grow student enrollment through tours and family outreach.
• Foster an inclusive, positive school culture with collaboration and open communication.
• Lead efforts to promote the Primrose curriculum and approach to families.

Skills

Enrollment growth

Leadership

Education

Bachelor’s degree in Early Childhood Education or related field

Job description

Benefits:

• Profit sharing
• Relocation bonus
• Vision insurance
• Dental insurance
• Health insurance
• Paid time off

School Director

POSITION SUMMARY

The School Director at Primrose School is primarily responsible for driving enrollments and managing the overall operations of the school. As the School Director, your dedication to the success of our next generation will ensure we deliver on our mission of bringing the best and most trusted early childhood education and care to the families we serve.

ABOUT THE COMPANY

Primrose Schools is a mission-driven brand, and at Primrose School, there are not only opportunities for professional development and growth but also for giving back to your local community through Spring Fling and charity events. As the leader in early education and care, our research-informed Balanced Learning® approach provides teachers with the tools and guidance to accommodate children’s natural curiosity and to fully support each child while building problem-solving skills and confidence. We are continuously working toward our mission of building a brighter future for all children—not only those who are able to attend a Primrose school—and every member of our organization plays a critical role in accomplishing that mission.

OBJECTIVES

• Responsible for overseeing the operations and admissions of the school (30/70)
• Oversee and support the full admissions process, including tours, follow-ups, and onboarding.
• Develop and implement new marketing strategies to increase enrollments
• Manage the daily operations of the school, ensuring a safe, nurturing, and educational environment for children and staff.
• Develop strategies for retaining qualified staff and building strong relationships with families through effective communication and community involvement.
• Maintain a thorough understanding of state licensing regulations and Primrose standards, ensuring the school adheres to all relevant policies and procedures.
• Oversee the school’s financial operations, including budget development, expense tracking, and payroll management to ensure the financial health of the school.
• Foster an inclusive, positive school culture that encourages collaboration, open communication, and a strong sense of community.
• Lead efforts to maintain and grow student enrollment, conducting tours, and working closely with families to promote the benefits of the Primrose curriculum and approach.

COMPETENCIES

• Establishing trust and rapport with families to ensure they feel confident in choosing Primrose for their child’s education.
• Ability to inspire and guide staff, manage school operations, and maintain a productive, positive work environment.
• Strong verbal and written communication abilities to effectively engage with staff, parents, and children, as well as present information clearly and professionally.
• Skilled in analyzing situations, resolving issues, and making sound decisions, especially in high-pressure or time-sensitive scenarios.

EDUCATION AND EXPERIENCE

• A Bachelor’s Degree in Early Childhood Education, Elementary Education, or a related field
• 5+ years of experience driving enrollment growth initiatives
  
  

COMPENSATION & BENEFITS

• $80,000-$100,000 base annual salary
• 2% profit sharing (About $40k annual)
• Relocation assistance available
• Health, dental, vision insurance
• PTO plan
• 2 weeks paid break (summer and winter)
• 6 company observed holidays
• Complimentary childcare - Up to two children

PHYSICAL REQUIREMENTS

• Ability to move around the school, including standing, walking, and navigating between classrooms, offices, and outdoor play areas.
• Occasionally lift and carry items such as educational materials, office supplies, or classroom equipment (typically up to 25-30 pounds).

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a diverse workforce, Primrose School of San Ramon recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to [e-mail]. Already a candidate? Please connect directly with your recruiter to discuss this opportunity.