Enrollment & Marketing Outreach Lead

Naples Classical Academy; Naples (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Naples Classical Academy is seeking an Admissions and Marketing Coordinator (AMC), a salaried, exempt role with a 12-month schedule. The AMC reports to the School Operations/Business Manager and collaborates with school leadership, faculty, staff, families, community partners, and vendors to support enrollment, communications, marketing, and community engagement objectives.

The AMC is responsible for coordinating the school’s marketing, admissions, enrollment, communications, community

Qualifications

• Bachelor’s degree in marketing, communications, education, or a related field preferred.
• Minimum of two years of professional experience in marketing, communications, admissions/enrollment, event planning, community relations, or a related field.
• Experience planning, coordinating, and promoting school events, fundraisers, community events, and/or volunteer programs.
• Proficiency with Microsoft Word, Excel, email marketing platforms, website content management, Canva, social media platforms, and basic budgeting.
• Excellent written and verbal communication skills with prospective and current families, students, teachers, school leadership, vendors, community members, and other stakeholders.

Responsibilities

• Coordinate marketing initiatives, including advertising, media relations, public relations, community relations, brand management, and outreach programs.
• Work with the leadership team to set enrollment and lead-generation goals and develop strategies.
• Implement enrollment plans to sustain a strong pipeline of prospective families.
• Cultivate relationships with community members, organizations, businesses, and partners.
• Represent NCA in the community to promote the school and generate leads.
• Plan, promote, and conduct parent information meetings, school tours, and presentations.
• Build visibility in the community through events and outreach opportunities.
• Serve as a primary contact for prospective families through admissions and onboarding.
• Track enrollment activities and provide updates to school leadership.
• Collaborate with leadership to improve the prospective-family experience.

Skills

Event planning

Communications

Marketing

Project management

Fundraising

Education

Bachelor’s degree in marketing/communications/education

Tools

Microsoft Word

Excel

Email marketing platforms

Website content management

Canva

Social media platforms

Budgeting basics

Job description

Naples Classical Academy is seeking an Admissions and Marketing Coordinator (AMC), a salaried, exempt role with a 12-month schedule. The AMC reports to the School Operations/Business Manager and collaborates with school leadership, faculty, staff, families, community partners, and vendors to support enrollment, communications, marketing, and community engagement objectives.

The AMC is responsible for coordinating the school’s marketing, admissions, enrollment, communications, community