Enrollment & Marketing Coordinator

charterschoolsusa; Sarasota (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

Charter Schools USA is seeking a School Enrollment & Marketing Administrator to drive enrollment, manage the CRM/SIS tools, and coordinate community outreach. You will partner with school leadership to execute marketing plans, host information sessions, tours, and open houses, and ensure a smooth applicant journey.

Applicants should have strong communication skills, experience in social media marketing, and a solid understanding of enrollment workflows.

Qualifications

• Ability to speak to families and community partners to influence enrollment.
• Use insights from social media and digital marketing to promote the school.
• Proficient with SIS, CRM, and standard office tools.
• Knowledge of charter school requirements and enrollment policies.

Responsibilities

• Develop, implement, and monitor enrollment strategies to meet target applications and waitlist goals.
• Manage the enrollment pipeline and ensure timely documentation and data entry in SIS.
• Coordinate marketing, events, and communications to engage prospective families.
• Collaborate with school leaders to align branding, messaging, and parent outreach.

Skills

Public speaking

Communication

CRM

Social media

Team coordination

Education

2-year college degree

Tools

SIS

CRM

Adobe Acrobat

Canva

Microsoft Office

Job description

Charter Schools USA is seeking a School Enrollment & Marketing Administrator to drive enrollment, manage the CRM/SIS tools, and coordinate community outreach. You will partner with school leadership to execute marketing plans, host information sessions, tours, and open houses, and ensure a smooth applicant journey.

Applicants should have strong communication skills, experience in social media marketing, and a solid understanding of enrollment workflows.