Enrollment Marketing & Digital Communications Specialist

University Of Florida; Gainesville (FL); On-site; USD 51,000 - 63,000; Full time

Benefits offered by this job

Health Insurance

Retirement options

Paid time off

Job summary

The Marketing and Communications Specialist I at University of Florida's College of Pharmacy supports marketing and digital communications to drive enrollment growth across educational, research, and clinical missions.

You will help develop and execute marketing plans, manage email campaigns in the CRM, support web content and social media, and coordinate events that engage prospective students and partners.

Qualifications

• Bachelor's degree and two years of relevant experience; or an Associate's degree and four years of relevant experience; or an equivalent combination of education and experience.
• Experience in higher education or student recruitment is strongly preferred.
• Project management experience and writing background with content development for multiple channels.
• Proficient in Microsoft Word, Excel and PowerPoint; AP Style familiarity is a plus.

Responsibilities

• Develop and implement UF College of Pharmacy marketing and student recruitment strategies.
• Manage email campaigns through CRM and analyze campaign performance.
• Create content for web, social media, brochures and online ads to drive enrollment.
• Coordinate events, vendor relationships and ROI tracking for marketing activities.

Skills

Marketing strategy

CRM/email campaigns

Content creation

SEO

Social media

Analytics

Education

Bachelor's degree

Associate's degree

Tools

Adobe InDesign

Photoshop

WordPress

Job description

The Marketing and Communications Specialist I at University of Florida's College of Pharmacy supports marketing and digital communications to drive enrollment growth across educational, research, and clinical missions.

You will help develop and execute marketing plans, manage email campaigns in the CRM, support web content and social media, and coordinate events that engage prospective students and partners.