Enrollment & Marketing Administrator — Drive Student Access

Charter Schools USA; Sarasota (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

Charter Schools USA is seeking a School Enrollment & Marketing Administrator in Florida to drive enrollment and retention for CSUSA schools. You will manage campaigns, events, and content to attract families and convert interest into applications.

You will leverage CRM tools, coordinate with principals and state teams, and ensure smooth enrollment processes from inquiry to registration, while aligning with CSUSA's mission and community outreach goals.

Qualifications

• Has ability to communicate with families and partners to influence applications.
• Experience using social media and digital marketing to promote a school.
• Proficient in Microsoft Office; familiarity with SIS and CRM systems.
• Knowledge of K-12 charter school requirements and policy awareness.

Responsibilities

• Lead enrollment strategies to meet school target enrollment and waitlists.
• Coordinate branding, events, and communication to prospective families.
• Manage the enrollment pipeline and supporting documentation processes.
• Collaborate with school leadership to refine identity and outreach.

Skills

Sales & marketing

Social media marketing

CRM utilization

Communication

Content creation

Microsoft Office

Education

2-year college degree or equivalent experience

Tools

SIS

CRM

Adobe Acrobat

Canva

Job description

Charter Schools USA is seeking a School Enrollment & Marketing Administrator in Florida to drive enrollment and retention for CSUSA schools. You will manage campaigns, events, and content to attract families and convert interest into applications.

You will leverage CRM tools, coordinate with principals and state teams, and ensure smooth enrollment processes from inquiry to registration, while aligning with CSUSA's mission and community outreach goals.