Enrollment Marketing and Event Specialist

Trine; Angola (IN); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Life Insurance

Long Term Disability

Retirement plan

Education benefits

Paid vacation

Job summary

Trine University is seeking an Enrollment Marketing and Event Specialist to support marketing, group event planning, communication, and project management for the Office of Admission. You will coordinate with multiple teams and lead campus visit programs to recruit students.

The role requires flexibility for evening and weekend events and collaboration with AVP and VP leadership. Responsibilities include managing annual mail grids, coordinating with Marketing, and analyzing data trends for

Qualifications

• Bachelor’s degree required; 3–5 years related experience preferred.
• Strong ability to coordinate multiple priorities, deliverables, and timelines.
• Experience in marketing communications and event planning is helpful.

Responsibilities

• Develop ADM annual mail grid/timelines for admission communications (digital and print).
• Coordinate with the Office of Marketing and Communications to manage projects, plans, POs, approvals, and timelines.
• Assist in running processes daily out of Slate.
• Analyze data and trends for marketing materials/web content/other.
• Prepare annual reports for the admission office.
• Demonstrate ability to clean and verify data.
• Assist with third-party processes for bulk mailings and other.
• Review monthly web content for accuracy and propose changes.
• Back up office manager and enrollment coordinators as needed.
• Be flexible with evening and weekend hours for events.
• Other duties as assigned by AVP for Enrollment Management.
• Provide comprehensive marketing plans to recruit new students through the campus visit program.

Skills

Project management

Marketing coordination

Event planning

Data analysis

Education

Bachelor’s degree

Tools

Slate

Job description

Enrollment Marketing and Event Specialist

Enrollment Marketing and Event Specialist

Summary

This role provides marketing, group event planning, communication and project managementsupport for the projects, group events and communication plans for the Office of Admission.This role requires a strong, demonstrated ability to coordinate multiple priorities,deliverables, and timelines. The building and management of project plans are essentialto the success and support of the admissions and recruitment goals. With leadershipand support from the VP and AVP, this position collaborates closely with the admissionsteam, the admissions operations team, the various colleges and departments, and theUniversity Office of Marketing and Communications. This position must also have abroad understanding of appropriate academic programs and potential future directions;be flexible, visionary, creative, and energetic and, possess a demonstrated capacityto lead.

Essential Duties and Responsibilities

• Develop ADM annual mail grid/timelines for all admission communication projects, includingdigital and print
• Work with the Office of Marketing and Communications to manage the projects, plans,purchase orders, approvals, and timelines
• Assist in running processes daily out of Slate
• Analyze data and trends for marketing materials/web content/other
• Prepares annual reports for the admission office
• Demonstrates the ability to clean and verify data
• Assists with third-party processes for bulk mailings and other
• Review monthly web content for accuracy and makes recommendations on changes and handlethe updates
• Back up office manager and enrollment coordinators as needed
• Be flexible with evening and weekend hours for events
• Other duties as assigned by the AVP for Enrollment Management
• Responsible for providing a comprehensive marketing plan to recruit new students throughthe campus visit program, which thoroughly analyzes and assesses Trine’s competitivemarkets and concludes with realistic goal projections for event and individual visitattendance.
• Has responsibility for assisting the Director of Admission in planning, implementationand evaluation of all programs and efforts, which seek to enroll an academically talentedand culturally diverse student body.
• Oversee all administrative, managerial, and performance-based aspects of all PreviewDay visitation programs and Storm Saturday programs
• Work with all areas (ex. Athletics, Food Service, AV, Academics, Facilities, and others)involved in Preview Days to thoroughly coordinate all aspects of the event
• Assists with the annual marketing direct-mail grid, working closely with staff inimplementing mailings on a strategic, timely and cost-efficient basis.
• Proactively propose new ideas to improve and enhance the visitor experience
• Provide insight on new ideas to improve and enhance Preview Days and Storm Saturdays.
• Other duties as assigned

Group Visits

• Team with the Visit Coordinator to create a “best visit ever” experience
• Coordinates campus group visits and events for students in grades 5–12 and servesas the primary point of contact for schools and community organizations.
• Manage all aspects of group visit planning, including scheduling, agendas, campustours, academic experiences, meals, space reservations, transportation logistics,and special requests.
• Collaborate with faculty, staff, students, and campus partners to develop engagingand age-appropriate visit experiences that highlight Trine University’s academic programs,student life, facilities, and resources.
• Maintain accurate group visit records, attendance information, and follow-up documentationwithin appropriate University systems.
• Assist with evaluating group visit effectiveness, participation trends, and feedbackto continually improve the campus visit experience.
• Prepares, reviews, and submits reports as necessary.
• Other duties as assigned

Education and/or Experience

Bachelor’s Degree required; prefer three to five years of related experience and/ortraining; or equivalent combination of education and experience.

Trine University offers a comprehensive benefit package designed to provide a variety of choices to best fit your needs and the needs of your family. Some benefits offeredinclude:

• Life Insurance – a variety ofvoluntary life options are available along with an employerpaidemployee life policy valued at 1½ times annual salary
• Financial Insurance – employer paid Long Term Disability and voluntary Short-TermDisability, Accident, Hospital Indemnity, and Critical Illness options are available
• Paid vacation and sick time
• Retirement – after one year offull-time service you are eligible for an employercontribution of 5% and upto an additional 5% employer match
• Education – after 6 months of full-time service, undergraduate education benefitsare available for employee, spouse, and dependent children

The salary is competitive and commensurate with experience and qualifications.

Trine University is an equal opportunity employer. Applicants are considered foremploymentwithoutregard to race, color, religion, sex, age, disability, national origin, genetic information,citizenship status, military status, or any other basis prohibited by law, unlesssuch basis constitutes a bona fide occupational qualification. Trine willcomply withits legal obligation to provide reasonable accommodations toqualified individualswith disabilities and for religious beliefs.