Enrollment Growth & CRM Specialist

Brigham Young University; Provo (UT); On-site; USD 66,000 - 85,000; Full time

Benefits offered by this job

401k plan

Tuition benefits

Paid holidays

On-campus parking

Wellness program

Job summary

Brigham Young University is seeking a Lead Conversion Specialist in Provo to manage a portfolio of prospects and convert qualified leads into enrollment opportunities. You’ll execute inbound/outbound sales, nurture CRM records, and coordinate with Outreach and Marketing to optimize conversions.

We value experience in education technology, SEO, and social selling, with a track record of exceeding targets. Travel for events may be required, and BYU offers comprehensive benefits and tuition

Qualifications

• A firm commitment to the mission of BYU
• Bachelor’s degree in business, marketing, communications, or related field
• Minimum of three (3) years of experience in lead generation, professional sales, marketing, or lead conversion roles.
• Professional experience with marketing automation systems.
• Knowledge of SEO strategies (on-page and off-page).
• Social selling experience across LinkedIn, Facebook, Instagram, or similar platforms.
• Proven track record of exceeding conversion or sales targets
• Knowledge and experience with LMS systems.
• Experience as an administrator, teacher or counselor in secondary education.
• Proven track record of account management in EdTech or related field.

Responsibilities

• Manage an assigned portfolio of prospects, qualified leads, and customer accounts; qualify opportunities and guide them through conversion and enrollment.
• Execute inbound and outbound sales activities, build customer relationships, communicate the value of Continuing Education offerings, and address objections.
• Maintain accurate CRM records, implement lead-nurturing strategies, coordinate with Outreach Managers, and represent the department at assigned events.
• Pipeline Strategy, CRM, and Data Analysis: Analyze conversion data, engagement rates, sales activity, pipeline health, and customer metrics to refine outreach strategies.
• Use CRM and automation data to prioritize prospects, accounts, customer segments, and outreach resources.
• Provide leadership with actionable insights on customer behavior, pipeline trends, and conversion opportunities.

Skills

Lead generation

Sales

CRM

Inside sales

Communication

Social selling

Education

Bachelor’s degree in business

Bachelor’s degree in marketing

Bachelor’s degree in communications

Tools

Marketing automation systems

SEO knowledge

LinkedIn Sales Navigator

Job description

Brigham Young University is seeking a Lead Conversion Specialist in Provo to manage a portfolio of prospects and convert qualified leads into enrollment opportunities. You’ll execute inbound/outbound sales, nurture CRM records, and coordinate with Outreach and Marketing to optimize conversions.

We value experience in education technology, SEO, and social selling, with a track record of exceeding targets. Travel for events may be required, and BYU offers comprehensive benefits and tuition