Enrollment Communications Coordinator

capital; Columbus (OH); On-site; USD 45,000 - 60,000; Full time

Job summary

Capital University is seeking an Enrollment Communications Coordinator to lead digital and physical communications for prospective students. You will interface between Admission Operations and Integrated Marketing teams to create a robust user experience and timely notifications throughout the enrollment process.

You will manage Slate Deliver campaigns, maintain data quality, generate key reports, and contribute to events-based communications.

Qualifications

• Bachelor's degree required; admission/enrollment experience and APA style preferred.
• Ability to work closely with a team, be flexible, detail-oriented, and work under deadlines.
• Strong written and verbal communication with diverse audiences; initiative and collaboration.

Responsibilities

• Lead Slate Deliver module for recruitment communications.
• Set up and optimize emails and texts in Slate Deliver using pre-determined content.
• Collaborate with undergraduate and graduate admissions and marketing teams to update communications.
• Analyze and improve communication workflows across enrollment funnel with Slate and mailings.
• Assist with admission decisions, scholarship notices, and financial aid communications.

Skills

Communication

Attention to detail

Time management

Teamwork

Education

Bachelor's degree

Tools

Slate

Job description

SUMMARY

As a member of the Admission Operations team, the Enrollment Communications Coordinator will have primary responsibility for building and distributing digital and physical communications and creating a robust user experience for prospective students. The Enrollment Communications Coordinator will serve as a liaison between the admission teams and the Integrated Marketing and Communication team.

PRIMARY ROLES AND RESPONSIBILITIES

• Communication Building, Distribution, and Analysis
  • Lead CRM (Technolutions Slate) specialist for the Deliver module.
  • Set up and optimize recruitment campaigns featuring emails and text messages in the Slate Deliver module using pre-determined content.
  • Collaborate with the undergraduate admission, graduate admission, and integrated marketing teams to review and update communications regularly.
  • Evaluate current communication processes, practices, and workflows to determine more efficient and effective ways to engage throughout enrollment funnel utilizing Slate and physical mailings.
  • Collaborate with events team to maintain and innovate events-based communications to ensure well-attended events.
  • Assist with admission decision, scholarship, and financial aid notification releases via email, Slate portals, and physical mail.
• CRM Maintenance and Improvement
  • Lead Slate database clean up in the Deliver module including archiving communication messages and communication-related data as needed.
  • Oversee population maintenance and query building for all outgoing digital and physical recruitment communications.
  • Create Slate reports on key communication metrics for team members and senior leadership.
• Additional Responsibilities
  • Assists with various other daily Admission Operations tasks on an as needed basis, including consolidating duplicate records, retrieving, and maintaining transcripts and test scores, managing inventory for physical mailings/materials, etc.
  • Attends office and university meetings as needed.
  • Participates in professional development opportunities such as conferences, workshops, and meetings.

QUALIFICATIONS

• Bachelor's degree from a four-year college or university required; previous admission/enrollment experience and/or experience with marketing and communication best practices preferred; experience with APA style.
• This position requires the ability and/or skill to work closely and professionally with others as part of a team; be flexible; pay attention to detail; work without supervision and demonstrate considerable initiative; communicate professionally through both verbal and written means; work well with people from diverse backgrounds; manage multiple priorities under tight deadlines; establish departmental goals and priorities; and contribute to Capital University's philosophy, strategic plan, goals, and doctrine.

For more information on Capital University, visit our website at www.capital.edu.

Capital University offers a rich benefits package that includes medical, dental, vision, retirement, family education benefits, short-term and long-term disability, life and critical illness insurance and free parking.

Capital University is an equal opportunity employer. Capital University does not discriminate on the basis of race, color, national or ethnic origin, sexual orientation, religion, sex, gender, age, disability, veteran status, or other characteristics protected by the law.

Capital University is currently unable to sponsor employment Visas or consider candidates who will require Visa sponsorship.