B2B Content Marketing Lead

Block; Sacramento (CA); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Block seeks a senior B2B Content Marketing Lead to own and execute our always-on content engine for a professional audience. You will shape the B2B content strategy in collaboration with Integrated Marketing, driving content across industries, stories, and formats.

You will develop thought leadership, customer and partner stories, and product narratives, leveraging AI-assisted workflows while preserving brand quality. This is a senior individual contributor role within a fast-moving environment.

Qualifikationen

• 6+ years of experience developing B2B content and integrated campaigns.
• Strong understanding of social-first content for LinkedIn and business audiences.
• Experience turning complex business topics into clear, compelling content.
• Strong instincts for formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, or always-on programs.
• Experience using AI tools to improve content workflows and scale across formats.

Aufgaben

• Build and manage an always-on B2B content calendar across themes, verticals, campaigns and moments.
• Execute social-first content formats and original content franchises for co-marketing programs with sellers.
• Create content programs that bring industry POV, customer stories, partner stories, and product narratives to life.
• Tell stronger stories across priority verticals such as restaurants, retail, services.
• Develop thought leadership content to participate in timely industry conversations.
• Support customer storytelling and case studies with strong story angles for social formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Build repeatable AI-assisted workflows from insight to content with quality and brand integrity.
• Manage content production workflows from concept to launch with approvals and timelines.
• Collaborate with internal teams and external partners to produce high-quality content efficiently.
• Track content performance and refine topics, formats, messaging, and distribution over time.

Kenntnisse

B2B content marketing

Social-first content

Think leadership content

Content calendars

AI-assisted content workflows

Cross-functional collaboration

Project management

Brand voice judgment

Audience relevance

Tools

AI tools

Jobbeschreibung

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

Square is looking for a B2B Marketing Manager to help build our always-on content engine for our B2B audience. Square is looking for a B2B Content Marketing Lead to help build our always-on content engine for our B2B audience. This is a senior individual contributor role where you’ll take ownership of shaping and executing our B2B content strategy, working closely with teams across Square to bring those stories to life.

Sitting within the Integrated Marketing team, you’ll develop content programs that strengthen Square’s relevance across priority industries, verticals, and category conversations. This includes social-first content, thought leadership, customer storytelling, product narratives, partner moments, and industry content. You’ll identify opportunities to turn customer insights, business priorities, and industry trends into original content concepts, formats, and campaigns that resonate with our audiences.

You Will

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Execute social-first content formats and original content franchises for co-marketing programs with sellers.
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery.
• Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently.
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time.

You Have

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
• A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential.
• Strong project management skills, with the ability to move work from idea to brief to execution.
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
• Good judgment around brand voice, accuracy, approvals, and business context.
• Comfort balancing proactive content development with incoming business needs in a lean, fast-moving environment.

Nice to have

• Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
• Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series.
• Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
• Familiarity with social analytics, content performance reporting, and optimization.
• Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
• Experience managing agencies, freelancers, creators, or production partners.
• Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and