Engagement Marketing Lead

Lyra Health, Inc.; Oregon; Hybrid; USD 95,000 - 131,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage (med

Lyra for Lyrians; coaching and therapy

Equity in Lyra

Job summary

Lyra Health, Inc. in Oregon is seeking an Engagement Marketing Lead to scale member registration and engagement across its full book of business.

Build scalable operating models, playbooks, and marketing solutions that enable high-quality engagement at scale across commercial and large customers. Collaborate with Customer Marketing, Customer Success, Strategy & Operations, and Analytics to translate successful approaches into repeatable programs.

Qualifications

• 5+ years in marketing, including scale or standardization of programs across multiple accounts.

Responsibilities

• Design scalable marketing operating models and playbooks for repeatable engagement.
• Develop and deploy engagement programs tied to customer size, industry, tenure, and configuration.
• Partner with cross-functional teams to lift registration and utilization at scale.
• Oversee asset libraries and toolkits with Design and Content teams.
• Define tracking and reporting to evaluate program performance and inform optimization.

Skills

Scaled operating models

Playbooks

Data-driven

Cross-functional collaboration

Communication

Tools

Salesforce

Gainsight

Highspot

Jira

Job description

About Lyra HealthLyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra's transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

About the Role:

As our Engagement Marketing Lead, you will play a key role in scaling member registration and engagement across Lyra Health's full book of business. Building the operating models, playbooks, and scaled marketing solutions that make it possible to deliver high-quality engagement to every customer without requiring 1:1 customization. We're looking for a builder and systems thinker who can translate what works with individual customers into repeatable marketing programming and processes that reach many customers efficiently, and who is comfortable partnering across Customer Marketing, Customer Success, Strategy & Operations, and Analytics to make that happen.

Responsibilities

• Build and Maintain Scaled Marketing Operating Models: Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large customers.
• Develop Member Engagement Playbooks: Create standardized engagement playbooks and B2B2C marketing strategies tied to size of customer, industry, tenure, and product configuration that Customer Marketing Managers and Customer Success teams can deploy without building from scratch each time.
• Drive Registration and Utilization at Scale: Partner with Member Marketing, CS, Workforce Transformation, Creative, Operations, and Analytics teams to build automated, trigger-based communication programs that lift member registration and utilization across the full customer base.
• Standardize Assets and Toolkits: Oversee the development of a library of customizable, on-brand marketing assets and toolkits, partnering closely with Creative Design and Content teams.
• Measurement and Continuous Improvement: Work with analytics to design tracking methodology, and reporting to evaluate the performance of scaled programs, using data to identify what to test, refine, retire, or expand.
• Process and Systems Ownership: Own and evolve the marketing templates, tools, workflows, and systems that allow engagement marketing to operate efficiently at scale as the customer base grows.

Qualifications

• Experience: 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts; B2B2C or consumer health experience a plus.
• Systems and Process Thinking: Demonstrated ability to design scalable processes, playbooks, and operating models - not just execute one-off campaigns.
• Data-Driven: Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations and high performance.
• Cross-Functional Collaboration: Proven track record of working effectively across Marketing, Customer Success, Operations, and Analytics teams to build and ship solutions.
• Communication Skills: Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders along as you evolve ways of working and customer marketing activities.
• Project Management: Strong organizational skills and demonstrated success managing multiple concurrent initiatives.
• Technical Tools: Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required.
• Adaptability: Comfortable operating with a good deal of latitude, exercising judgment in selecting the right methods and techniques as priorities evolve.

$95,000 - $131,000 a yearAs a full-time Engagement Marketing Lead, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $95,000 to $131,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses.

Annual salary is only one part of an employee's total compensation package at Lyra. We also offer generous benefits that include:

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the