Customer Marketing Manager II

Lyra Health; United States; Hybrid; USD 106,000 - 163,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

Coaching and therapy services

Equity in the company

Competitive time off

Paid parental leave

401K retirement benefits

Monthly tech allowance

Well-being perks and activities

Job summary

An innovative firm is seeking a Customer Marketing Manager II to enhance member engagement and registration through strategic marketing initiatives. This role involves collaborating with various teams to customize engagement programs for diverse populations, ensuring alignment with customer needs. The ideal candidate will be a self-starter with strong leadership skills, capable of managing projects independently and driving results. Join a forward-thinking company that is transforming mental health care and offers a supportive environment to thrive in your career. If you are passionate about making a difference in mental health, this opportunity is perfect for you.

Qualifications

• 6+ years in marketing, focusing on digital or consumer health.
• Strong communication and project management skills required.

Responsibilities

• Develop and present marketing plans to drive member registration.
• Collaborate cross-functionally to ensure effective project management.

Skills

Digital Marketing

Communication Skills

Project Management

Customer Management

Data Analysis

Leadership

Adaptability

Tools

JIRA

Salesforce

Tableau

Confluence

Job description

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This range is provided by Lyra Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$106,000.00/yr - $163,000.00/yr

About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About The Role

As a Customer Marketing Manager II, you will play a key role in driving member registration and customer engagement with Lyra Health. This role focuses on collaborating closely with our customers to effectively consult and gain approvals to and implement member engagement programs, while adapting strategies to meet specific needs, especially for hard-to-reach populations. We’re looking for a self-starter and leader who can drive initiatives independently and work comfortably across multiple teams—including Customer Success, Workforce Transformation, Creative Design, Content, and other cross-functional departments.

This role is ideal for someone who is both a strategic thinker and a hands-on leader, capable of driving initiatives, measuring success, and adapting approaches in collaboration with cross-functional teams.

This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.

Responsibilities

• Develop Marketing Plans: Confidently design and present integrated communication strategies to top customers that deliver on registration and utilization goals and are aligned to a customer’s unique priorities.
• Drive Member Registration and Utilization: Craft and execute member marketing plans at key moments of the customer lifecycle, launch, ongoing engagement, and renewal with a focus on maximizing member registrations and contribute to overall benefit program value for customers.
• Customize Approaches for Unique Populations: Proactively adapt our standard member engagement program to address specific customer needs, with creative solutions for engaging hard-to-reach member groups.
• Cross-Functional Collaboration: Work cross-functionally with Customer Success, Workforce Transformation, Content, and Design teams to ensure alignment and effective project management.
• Leadership and Independence: Take initiative, manage projects autonomously, and drive results without the need for close supervision. Use data-driven insights to measure success and pivot strategies as needed.
• Relationship Building: Establish strong, lasting relationships with customers, Customer Success, and other GTM teams to ensure a unified approach that delivers on high-level goals of utilization, customer retention, and new bookings.
• Asset and Process Management: Oversee the production of customer-specific marketing assets, coordinating with design teams to meet deadlines and scaling processes for member engagement over time.

Qualifications

• Experience: 6+ years in marketing with a focus on digital or consumer health, particularly in B2B2C contexts.
• Communication Skills: Excellent written, verbal, and presentation skills.
• Project Management: Demonstrated success in cross-functional project management and meeting tight customer timelines.
• Customer Management at High Account Ratios: Proven experience in customer-facing roles with strong track record of persuading diverse customer personalities to adopt your recommendations. CMMs at Lyra own between 40 and 60 accounts each, and must prioritize accordingly.
• Data-Driven: Analytical mindset with a track record of using data to inform marketing strategies and reporting on results.
• Leadership and Self-Motivation: A self-starter who works well independently, managing projects without hand-holding, and bringing forward solutions proactively.
• Adaptability: Highly organized, with a proactive approach to balancing priorities in a dynamic environment.
• Technical Tools: Familiarity with JIRA, Salesforce, Tableau, and Confluence is a plus.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice.

Benefits

Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances).
• Lyra for Lyrians; coaching and therapy services.
• Equity in the company through discretionary restricted stock units.
• Competitive time off with pay policies including vacation, sick days, and company holidays.
• Paid parental leave.
• 401K retirement benefits.
• Monthly tech allowance.
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!

We can’t wait to meet you.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Mental Health Care