Energy Marketing VP — Growth & Strategy Leader

Dow Jones & Company, Inc.; New York (NY); Hybrid; USD 230,000 - 290,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Lifestyle programs & Wellness Resources

Education Benefits

Job summary

Dow Jones & Company, Inc. is seeking a Vice President - Head of Marketing for the Energy business. In this role, you will define the marketing strategy to support growth initiatives and lead product marketing efforts. You will act as the primary marketing partner to senior leaders and oversee marketing initiatives across different channels.

The ideal candidate has at least 15 years of B2B marketing experience, extensive exposure to lead generation campaigns, and a deep understanding of digital presence and brand strategy to optimize the client lifecycle.

Qualifications

• At least 15 years’ B2B marketing experience in relevant sectors.
• Extensive experience with lead generation campaigns and product marketing.
• Deep understanding of online presence and brand strategy.

Responsibilities

• Define marketing strategies to support strategic growth initiatives.
• Coordinate marketing initiatives to meet sales and retention targets.
• Track and measure leads through lifecycle for optimization.

Skills

B2B marketing experience

Sales collaboration

Paid media expertise

Budget management

Content marketing

Job description

Dow Jones & Company, Inc. is seeking a Vice President - Head of Marketing for the Energy business. In this role, you will define the marketing strategy to support growth initiatives and lead product marketing efforts. You will act as the primary marketing partner to senior leaders and oversee marketing initiatives across different channels.

The ideal candidate has at least 15 years of B2B marketing experience, extensive exposure to lead generation campaigns, and a deep understanding of digital presence and brand strategy to optimize the client lifecycle.