End-to-End Social Media Campaign Lead

Blend; New York (NY); On-site; USD 65,000 - 85,000; Full time

Job summary

Blend is seeking a seasoned social media professional to lead end-to-end campaigns across organic and paid channels from brief to launch. The role requires creating agency briefs, overseeing content creation, and ensuring alignment with brand goals.

You will collaborate with the media team on paid campaigns, manage compliance workflows, and deliver actionable reporting. A strong track record in community management and cross-functional teamwork is essential, with a focus on strategic social

Qualifications

• Deep knowledge of social media trends, best practices, and platform capabilities.
• Experience as a social media community manager.
• Proven ability to manage multiple projects and collaborate cross-functionally.
• Strong creative vision with attention to detail.
• Experience leading and supporting paid social media campaigns.
• Bachelor’s degree with 5-7 years of brand or agency experience managing social media programs and compliance workflows; financial services experience a plus.
• Analytical mindset with expertise in social media reporting.
• Excellent communication and presentation skills.

Responsibilities

• Lead end-to-end social media campaigns from brief to launch across organic and paid channels.
• Develop briefs for agency partners and oversee content creation, ensuring alignment with brand and business goals.
• Partner with media team to plan, execute, and optimize paid social campaigns.
• Manage legal reviews and workflow/operational support and compliance for social content across the team including QA, records management, publishing, and community management.
• Deliver reporting and insights highlighting impact and opportunities.
• Foster cross-team collaboration to integrate social strategically within key marketing initiatives.
• Provide thought-leadership and knowledge-sharing by socializing best practices across the organization.

Skills

Social media trends

Community management

Project management

Cross-functional collaboration

Paid social campaigns

Creative vision

Communication skills

Presentation skills

Education

Bachelor’s degree

Tools

Social media management platforms

Job description

Blend is seeking a seasoned social media professional to lead end-to-end campaigns across organic and paid channels from brief to launch. The role requires creating agency briefs, overseeing content creation, and ensuring alignment with brand goals.

You will collaborate with the media team on paid campaigns, manage compliance workflows, and deliver actionable reporting. A strong track record in community management and cross-functional teamwork is essential, with a focus on strategic social