Remote Senior Campaigns Lead – Social & Integrated

F5 Remote Jobs; Boston (MA); Remote; USD 130,000 - 145,000; Full time

Job summary

Later is seeking a Senior Manager, Social & Integrated Campaigns to lead differentiated, platform-native campaigns across organic social, influencer, and CTV. This senior, hands‑on role moves from insight to idea to execution, writing scripts, building storyboards, and partnering with social, influencer, production, account, and strategy teams to elevate every concept.

The ideal candidate blends social culture, creator-led storytelling, and premium video, turning product insights or cultural

Qualifications

• 7+ years of experience in creative strategy, content strategy, copywriting, or integrated campaigns.
• A portfolio demonstrating strong campaign ideas across social, influencer, digital video, and/or CTV.
• Excellent scriptwriting, storytelling, and visual communication skills.
• Experience taking work from initial insight through production and final delivery.
• Ability to develop ideas that are both creatively ambitious and executable.

Responsibilities

• Lead creative concepting for integrated campaigns spanning organic social, influencer, and CTV.
• Translate brand objectives, audience insights, social trends, and cultural moments into distinctive creative platforms and campaign ideas.
• Develop campaign narratives, creative territories, scripts, storyboards, treatments, shot lists, and other materials needed to bring ideas to life.
• Adapt ideas thoughtfully across platforms, formats, audiences, and stages of the customer journey.
• Partner with social leads, influencer marketers, producers, account teams, designers, editors, and external production partners throughout the creative process.
• Provide clear creative direction and feedback from initial concepting through production and post-production.
• Ensure creative work feels native to each platform while remaining cohesive and recognizable as part of a larger campaign.
• Identify opportunities to use creators as more than distribution partners, including as talent, storytellers, and collaborators in the creative development process.
• Present and defend creative recommendations to internal stakeholders and clients.
• Balance ambitious creative thinking with budgets, timelines, production realities, brand guidelines, and platform requirements.
• Stay close to emerging formats, creator behaviors, platform trends, and shifts in how audiences consume content.
• Use performance insights and audience response to strengthen future creative recommendations.
• Raise the creative bar across teams by sharing inspiration, developing best practices, and helping others push ideas further.

Skills

7+ years experience in creative strat

Portfolio demonstrating strong camapa"

Scriptwriting & storytelling

Job description

Later is seeking a Senior Manager, Social & Integrated Campaigns to lead differentiated, platform-native campaigns across organic social, influencer, and CTV. This senior, hands‑on role moves from insight to idea to execution, writing scripts, building storyboards, and partnering with social, influencer, production, account, and strategy teams to elevate every concept.

The ideal candidate blends social culture, creator-led storytelling, and premium video, turning product insights or cultural