End-to-End Product Launch Manager

MATCHA.COM; California (MO); On-site; USD 110,000 - 150,000; Full time

Job summary

MATCHA.COM is seeking a Product Development Manager to take new products from concept through launch and manage post-launch performance. You will own full product lifecycles, coordinating with suppliers, co-manufacturers, and internal teams to deliver on time and to spec.

In this role you will drive GTM plans, align with Marketing, Sales, and Operations, and maintain a quarterly cadence. You’ll analyze data to optimize pricing, packaging, and positioning while ensuring profitability and strong

Qualifications

• 3–5+ years owning products or projects end-to-end, ideally in CPG, food & beverage, or supplements.
• A track record of personal ownership: you’ve been accountable for a product or program’s outcomes, not just its tasks.
• Fluent with data: you can pull, read, and act on performance data (sales, margin, inventory) and defend decisions with numbers.
• Consistently hits quantitative targets set with leadership — launch cadence, margin, and revenue goals.
• Strong project management: you keep multiple workstreams moving on schedule and flag risks before they become a problem.
• Comfortable coordinating suppliers and co-manufacturers; familiarity with formulation and relevant regulatory requirements (e.g., FDA labeling and claims) a plus.

Responsibilities

• Own new product development from initial brief through formulation and production-readiness.
• Coordinate with suppliers, co-manufacturers, and internal teams to bring products to life on schedule and to spec.
• Ensure all formulation decisions are documented, traceable, and aligned with Matcha’s quality and brand standards.
• Own the go-to-market plan for each new product: timing, channel priorities, and cross-functional readiness.
• Coordinate with Marketing, Sales, and Operations to ensure every launch is well-supported end-to-end.
• Maintain a launch calendar that keeps the team aligned and accountable to the quarterly product cadence.
• Monitor product performance after launch: sales, customer feedback, and operational issues.
• Identify opportunities to optimize pricing, packaging, formulation, or positioning based on real-world results.
• Ensure products remain profitable, well-stocked, and competitive well after launch day.
• Maintain a clear, up-to-date view of the full product pipeline across all stages of development.
• Track milestones, flag risks early, and keep leadership informed on progress and blockers.
• Sustain the pace of one new product per quarter by keeping each product moving without unnecessary delays.
• Provide guidance and support on supportive product lines — accessories, merch, and brand collaborations
• Partner with the Senior Brand Manager, who takes point on the ins and outs of these products
• Help ensure supportive products meet the same quality, timeline, and brand standards as the core product line.

Skills

Product ownership

Project management

Data analysis

Launch planning

Cross-functional collaboration

Supplier coordination

Regulatory knowledge

CPG experience

Job description

MATCHA.COM is seeking a Product Development Manager to take new products from concept through launch and manage post-launch performance. You will own full product lifecycles, coordinating with suppliers, co-manufacturers, and internal teams to deliver on time and to spec.

In this role you will drive GTM plans, align with Marketing, Sales, and Operations, and maintain a quarterly cadence. You’ll analyze data to optimize pricing, packaging, and positioning while ensuring profitability and strong