Employer Brand & Recruiting Marketing Manager

Staffmark Group; Plano (TX); On-site; USD 75,000 - 107,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Staffmark Group is seeking an Employer and Recruiting Brand Manager in Plano, TX. This on-site role focuses on building and promoting our employer brand across LinkedIn Life, Glassdoor, Indeed, and the careers site to attract talent in the DFW market.

You will launch a video program, collaborate with Corporate Communications, and measure success through reach, engagement, and application metrics. A 4+ year track record in recruitment marketing is required.

Qualifications

• Bachelor's degree required.
• 4+ years in recruitment marketing, employer brand, or social/content marketing with a hiring focus.
• Portfolio of short-form video and social content you planned, shot or edited.
• Experience auditing or improving employer brand channels such as LinkedIn and Glassdoor.
• Experience driving applications or leads through channels such as LinkedIn, job boards, social content or email.
• Hands-on experience with an applicant tracking system and recruiting CRM, ideally Greenhouse, including career page configuration, talent community or prospect nurture, and source tracking.
• Comfort coaching non-creators to show up on camera and post consistently.
• Strong writing and storytelling, plus basic video editing skills (CapCut, Descript or similar).
• A data-minded approach to tying content to hiring outcomes.
• Ability to work independently and build from scratch.

Responsibilities

• Review talent channels and deliver a prioritized fixes list.
• Update LinkedIn Life, Glassdoor, Indeed pages and ensure alignment with Corporate Communications.
• Set baselines for followers, site traffic, applications and ratings.
• Build and run employer brand campaigns targeting DFW talent.
• Support open roles with targeted content and promotion across channels.
• Drive qualified applicant flow while balancing volume and quality.
• Partner with recruiters to align campaigns with priority roles and talent pools.
• Grow a talent community and nurture programs via recruiting CRM.
• Collaborate on career page, job postings and ATS improvements for easier applications.
• Track source, CPA and conversion; adjust messaging to improve results.
• Launch a short-form video program on LinkedIn for recruiters and hiring managers.
• Create formats, scripts, filming kit and posting rhythm; coach on-camera presence.
• Build content calendar and content bank for recruiting posts; ensure alignment with company guidelines.
• Work with HR Culture to translate employee stories into external talent content.
• Report on reach, engagement, traffic, applications, CPA, conversions and recruiter feedback.
• Recommend next steps including paid media, events and tools with budget and ROI.

Skills

DFW Recruiting Market Knowledge

Experience launching content programs

Brand auditing and improvement

Education

Bachelor's Degree

Tools

Greenhouse

Job description

Staffmark Group is seeking an Employer and Recruiting Brand Manager in Plano, TX. This on-site role focuses on building and promoting our employer brand across LinkedIn Life, Glassdoor, Indeed, and the careers site to attract talent in the DFW market.

You will launch a video program, collaborate with Corporate Communications, and measure success through reach, engagement, and application metrics. A 4+ year track record in recruitment marketing is required.