Recruitment Marketing

LanceSoft, Inc.; Plano (TX); On-site; USD 65,000 - 100,000; Full time

Job summary

LanceSoft, Inc. in Plano, TX is seeking a Recruitment Marketing Specialist to lead employer branding and talent attraction initiatives across social channels and career pages.

The role focuses on creating engaging content, campaigns, and inbound applicant generation, collaborating with recruiters, HR, and communications to enhance the candidate experience and improve hiring outcomes.

Qualifications

• 4+ years in recruitment marketing or employer branding.
• Proven ability to create career-focused content.
• Experience with social media recruiting and employer brand channels.
• Strong writing and storytelling skills.
• Ability to collaborate across recruiters, HR, and corporate communications.
• Knowledge of Plano/DFW talent market.
• Experience with inbound campaigns.

Responsibilities

• Develop and execute recruitment marketing strategies designed to increase employer awareness and attract qualified candidates.
• Strengthen the organization's presence across talent-facing channels such as LinkedIn, Glassdoor, Indeed, and career pages.
• Develop social branding strategies that showcase company culture, employee experiences, career opportunities, and workplace initiatives.
• Identify opportunities to improve candidate engagement and employer brand visibility.
• Support recruitment campaigns for high-priority positions and talent groups.
• Create engaging social media content focused on careers, employees, culture, and open positions.
• Develop campaigns that drive inbound applications and qualified candidate leads.
• Use LinkedIn and other relevant social channels to reach active and passive candidates.
• Monitor social engagement and optimize content based on performance.
• Build and maintain a consistent recruiting-focused social media presence.
• Create career-focused content including social posts, employee stories, videos, and recruitment campaigns.
• Develop short-form video content highlighting employees, teams, workplace culture, career opportunities, and open positions.
• Work with recruiters and hiring managers to develop authentic employee-focused content.
• Create content calendars, campaign concepts, scripts, and posting schedules.
• Basic video editing experience using CapCut, Descript, Adobe, Canva, or similar platforms is highly preferred.
• Help employees and recruiting teams become more comfortable creating and sharing social content.
• Develop programs and campaigns designed to increase qualified inbound applications.
• Partner with recruiters to understand priority positions and target candidate audiences.
• Develop appropriate messaging and content for specific talent pools.
• Monitor application volume, candidate engagement, and campaign performance.
• Recommend adjustments to content, targeting, and channels based on results.

Skills

Social branding

Recruitment marketing

Content creation

Talent attraction

Social media marketing

Campaign management

Inbound applications

Tools

CapCut

Descript

Adobe Creative Suite

Canva

Job description

We are seeking a creative and results-driven Recruitment Marketing Specialist to support employer branding, talent attraction, social media recruiting, and inbound candidate generation.

The ideal candidate will have strong expertise in social branding, recruitment marketing, content creation, and talent attraction, with the ability to create engaging career-focused content that drives awareness and qualified applications.

This role will work closely with recruiters, hiring managers, Recruiting Operations, HR Culture, and Corporate Communications to develop and execute talent-focused marketing initiatives.

Key Responsibilities

Recruitment Marketing & Employer Branding

• Develop and execute recruitment marketing strategies designed to increase employer awareness and attract qualified candidates.
• Strengthen the organization's presence across talent-facing channels such as LinkedIn, Glassdoor, Indeed, and career pages.
• Develop social branding strategies that showcase company culture, employee experiences, career opportunities, and workplace initiatives.
• Identify opportunities to improve candidate engagement and employer brand visibility.
• Support recruitment campaigns for high-priority positions and talent groups.

Social Media & Talent Attraction

• Create engaging social media content focused on careers, employees, culture, and open positions.
• Develop campaigns that drive inbound applications and qualified candidate leads.
• Use LinkedIn and other relevant social channels to reach active and passive candidates.
• Monitor social engagement and optimize content based on performance.
• Build and maintain a consistent recruiting-focused social media presence.

Content Creation & Video Production

• Create career-focused content including social posts, employee stories, videos, and recruitment campaigns.
• Develop short-form video content highlighting employees, teams, workplace culture, career opportunities, and open positions.
• Work with recruiters and hiring managers to develop authentic employee-focused content.
• Create content calendars, campaign concepts, scripts, and posting schedules.
• Basic video editing experience using tools such as CapCut, Descript, Adobe, Canva, or similar platforms is highly preferred.
• Help employees and recruiting teams become more comfortable creating and sharing social content.
• Develop programs and campaigns designed to increase qualified inbound applications.
• Partner with recruiters to understand priority positions and target candidate audiences.
• Develop appropriate messaging and content for specific talent pools.
• Monitor application volume, candidate engagement, and campaign performance.
• Recommend adjustments to content, targeting, and channels based on results.

Cross-Functional Collaboration

Partner closely with:

• Recruiters – Identify hiring priorities and candidate audiences.
• Hiring Managers – Understand team needs and develop relevant recruitment messaging.
• Recruiting Operations – Support career pages, job postings, applicant tracking, and candidate experience improvements.
• HR Culture Team – Identify employee stories and culture initiatives that can be leveraged for external talent marketing.
• Corporate Communications – Ensure recruiting content aligns with overall brand standards and corporate messaging.

Required Qualifications

• Approximately 4+ years of experience in recruitment marketing, employer branding, talent attraction, social media marketing, content marketing, or a related field.
• Strong understanding of social branding and talent attraction.
• Demonstrated experience driving inbound applications, candidate leads, or recruiting engagement.
• Strong knowledge of social media platforms and career-focused content.
• Experience with LinkedIn career pages, Glassdoor, Indeed, or similar employer-brand platforms.
• Strong writing, storytelling, and communication skills.
• Experience creating social media and career-related content.
• Strong organizational and multitasking skills.
• Ability to work independently and collaborate effectively across multiple teams.

Preferred Qualifications

• Experience producing short-form video content for recruitment or employer branding.
• Portfolio of social media, employer-brand, recruitment, or career-focused content.
• Experience with video editing tools such as CapCut, Descript, Adobe, Canva, or similar.
• Experience with recruitment marketing campaigns.
• Experience with applicant tracking systems or recruiting CRM platforms.
• Experience with paid social media or LinkedIn recruiting campaigns.
• Experience with employee advocacy or employee-generated content programs.
• Experience working in a large enterprise or technology/consumer-focused organization.
• Strong understanding of the Plano/DFW talent market.