Empathy-Driven Event Marketing Lead

Energy Innovation Corp; Evanston (IL); On-site; USD 104,000 - 156,000; Full time

Benefits offered by this job

Benefits

Mentor

Flexible hours

Job summary

Valero Energy in Evanston, IL seeks an Event Marketing Manager to lead PPC advertising and content-driven demand-gen efforts. You will test messaging, segment audiences, and frame ROI for local leadership, while engaging Evanston networking circles to build meaningful partnerships.

Flexible Evanston hours and a strong mentorship culture are part of the role. The position offers a competitive salary within the $104,000–$156,000 range and a benefits package to support career growth in a

Qualifications

• Experience running PPC campaigns and content marketing projects.
• Ability to frame ROI for senior leadership and CFOs.
• Strong networking and relationship-building in Evanston.
• Familiarity with programmatic advertising and demand-gen tactics.

Responsibilities

• Run experiments on sales marketing messaging and keep only what converts.
• Frame the empathy-led ROI an Evanston, IL CFO can defend internally.
• Show up at Evanston, IL networking nights with a reason to follow up.
• Segment audiences and personalize outreach to lift response rates.
• Carry the IL number and the relationships that make it real.

Skills

PPC Advertising

Content Marketing

Programmatic Advertising

Audience segmentation

Empathy-driven communication

Tools

Adobe Creative Suite

Job description

Valero Energy in Evanston, IL seeks an Event Marketing Manager to lead PPC advertising and content-driven demand-gen efforts. You will test messaging, segment audiences, and frame ROI for local leadership, while engaging Evanston networking circles to build meaningful partnerships.

Flexible Evanston hours and a strong mentorship culture are part of the role. The position offers a competitive salary within the $104,000–$156,000 range and a benefits package to support career growth in a