EMEA Franchise Marketing Coordinator: Strategy & Events

GCS Recruitment; United States; Remote; USD 38,000 - 57,000; Full time

Job summary

GCS Recruitment is hiring for an associate role in the EMEA Franchise Management & Marketing team in London. You will support strategic planning and marketing efforts to help beloved brands succeed across the EMEA region, working cross-functionally with Sales, Creative, and Global Insights teams.

You will update marketing materials, coordinate content distribution, assist events and licensing meetings, monitor competitors, and prepare summaries.

Qualifications

• Confident communicator across in-person, phone, and email channels.
• Capable of managing multiple projects with limited supervision.
• Strong organizational skills and scheduling ability.
• Excellent attention to detail.
• Team player who can work independently when needed.
• Ability to provide thoughtful reviews and summaries of tasks.
• Proficient in Microsoft PowerPoint and Outlook/Email.
• Keen interest in marketing.

Responsibilities

• Ensure marketing materials are up-to-date for the EMEA region.
• Distribute franchise and marketing content across the EMEA region.
• Support EMEA-led events and licensee meetings.
• Monitor marketplace and competitor activity; summarize key highlights.
• Review cross-divisional data and extract key points for EMEA use.
• Take minutes and agendas for internal meetings.
• Own StarLabs Marketing submissions end-to-end.
• Obtain necessary approvals (Legal, Brand, Talent) for materials.
• Solicit industry and external data sources.
• Manage the EMEA SharePoint and communications.
• Build relationships with licensee marketing contacts.
• Track marketing initiatives and curate overviews of activities.
• Collaborate with EMEA Creative/Product Development teams.
• Submit updates for weekly scoop and quarterly newsletter.

Skills

Communication

Multitasking

Organisation

Attention to detail

Teamwork

Self-motivation

Summaries

PowerPoint

Outlook

Marketing interest

Tools

PowerPoint

Outlook

Job description

This position is an exciting opportunity to join the EMEA Franchise Management & Marketing team in London. As a associate, you will play a key role in supporting the team with strategic planning and marketing efforts, ensuring the continued success of some of the world's most beloved entertainment brands throughout the EMEA region.

Your Role Accountabilities…

• Ensuring all EMEA marketing materials (e.g., Franchise Presentations, sizzles, toolkits) always have the latest/most relevant information.
• Managing the distribution of franchise & marketing content across the EMEA region, ensuring the latest information and assets are available to the right people.
• Supporting EMEA-led events, such as licensing summits, trade shows and key licensee/retailer meetings.
• Monitoring the marketplace and competitor activity including store-checking across a range of retailers, providing summaries of key highlights & learnings.
• Reviewing cross-divisional information (e.g., Theatrical, TV, Games), and Research data, selecting key relevant points for EMEA use.
• Taking minutes and agendas on internal meetings and conference calls when EA is not present.
• Own StarLabs Marketing submissions from end-to-end as job owner
• Assign StarLabs Marketing submissions to relevant Manager/Director in case of bespoke Marketing submissions.
• Obtain necessary internal/external and 3^rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners.
• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources.
• Manage the EMEA SharePoint and regular communication on new uploads and dissemination of materials.
• Build relationships and work closely with key licensee marketing contacts.
• Track and collate key marketing initiatives and curate overviews of key activities.
• Build close working relationships with the EMEA Creative/Product Development team.
• Collect and submit updates for the weekly scoop and quarterly newsletter.

Qualifications & Experience…

• A confident communicator in person, on the phone and on email, in a professional and mature way.
• Good at managing multiple and varying projects/tasks at the same time.
• Ability to organise and schedule work effectively, with limited supervision.
• Excellent attention to detail.
• Able to work in a team, but also self-motivated when given tasks to work on individually.
• Ability to provide thoughtful reviews and summaries of tasks assigned.
• Good computer skills, particularly Microsoft PowerPoint and Outlook/Email.
• A keen interest in marketing.

GCS is acting as an Employment Business in relation to this vacancy.