Email Strategy Lead for Alumni Engagement

Boston University; Boston (MA); On-site; USD 63,000 - 81,000; Full time

Job summary

Boston University Advancement is seeking an Assistant Director of Email Strategy to lead its email engagement program for 440,000+ alumni annually. You will supervise content development, segmentation, and deployment while partnering with campus partners to maximize engagement and fundraising impact.

The role emphasizes strategy, analytics, and hands-on leadership in a fast-paced environment within a major university setting.

Qualifications

• Strong analytical skills with ability to interpret email performance data and use insights to inform strategy.
• Excellent written and oral communication skills, including editing and proofreading engaging content.
• Proven ability to manage multiple projects and priorities simultaneously while meeting deadlines.
• Experience working independently and collaborating with cross-functional teams and internal/external partners.

Responsibilities

• Develop and execute strategic goals, concepts, and content for email campaigns and related website components, in collaboration with Advancement and University partners.
• Develop and oversee the content strategy for Alumni Digest, the University’s all-alumni newsletter.
• Identify new opportunities to increase alumni engagement through targeted, relevant digital communications.
• Partner with colleagues to develop audience segmentation and content strategies informed by alumni data.
• Create and execute constituent journeys tailored to factors such as alumni interests, life stages, and career stages.
• Oversee the design, development, and production of assigned email and digital projects.
• Manage the planning, coordination, and execution of a high volume of email communications distributed to more than 440,000 alumni.
• Develop and maintain project timelines, schedules, and workflows to ensure timely and effective execution.
• Coordinate with Advancement departments, University partners, and University External Affairs to gather content, establish priorities, and manage approvals.
• Partner closely with the Communications Coordinator and other colleagues to ensure seamless project execution from concept through deployment.
• Lead a weekly email marketing meeting and establish best practices across Advancement.
• Monitor campaign performance and use analytics to refine strategies and improve engagement.
• Stay current on email marketing trends and provide training and guidance to colleagues.

Skills

Analytical skills

Communication skills

Project management

Independent work

Education

Bachelor’s degree in marketing, communications, journalism, digital media, business, or related field

Master’s degree in marketing, communications, digital media, business, or related field

Tools

Salesforce Marketing Cloud

Job description

Boston University Advancement is seeking an Assistant Director of Email Strategy to lead its email engagement program for 440,000+ alumni annually. You will supervise content development, segmentation, and deployment while partnering with campus partners to maximize engagement and fundraising impact.

The role emphasizes strategy, analytics, and hands-on leadership in a fast-paced environment within a major university setting.