Assistant Director, Email Strategy & Alumni Engagement

Boston University; Boston (MA); On-site; USD 85,000 - 110,000; Full time

Job summary

Boston University Advancement is seeking an Assistant Director, Email Strategy to lead the email marketing engagement program. The role manages the department’s email system, applies best practices, and designs dynamic content to support BU Advancement year-round and in campaigns.

Collaborating with the Director of Digital Marketing & Engagement and campus partners, you’ll ensure optimal engagement across email and online channels.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, digital media, business, or a related field.
• 3–5 years of professional experience in email marketing, digital communications, marketing, or a related field.
• Experience managing high-volume email campaigns from strategy through deployment.
• Strong analytical skills to interpret email performance data and use insights to inform strategy.
• Excellent written and oral communication and editing skills.
• Ability to manage multiple projects and priorities with deadlines.
• Experience with cross-functional collaboration.

Responsibilities

• Develop and execute strategic goals, concepts, and content for email campaigns and related website components.
• Develop and oversee the content strategy for Alumni Digest, the University’s all-alumni newsletter.
• Identify new opportunities to increase alumni engagement through targeted, relevant, and timely digital communications.
• Partner with colleagues to develop and implement audience segmentation and content strategies informed by alumni data.
• Create and execute constituent journeys tailored to factors such as alumni interests, life stages, and career stages.
• Oversee the design, development, and production of assigned email and digital projects.
• Manage the planning, coordination, and execution of high-volume email communications distributed to 440,000+ alumni.
• Develop and maintain project timelines, schedules, and workflows.

Skills

Analytical skills

Written and verbal communication

Project management

Cross-functional collaboration

Attention to detail

Education

Bachelor’s degree in marketing, communications, journalism, digital media, business, or a related field

Master’s degree in marketing, communications, digital media, business, or a related field

Tools

Salesforce Marketing Cloud

Marketing automation platforms

Job description

Boston University Advancement is seeking an Assistant Director, Email Strategy to lead the email marketing engagement program. The role manages the department’s email system, applies best practices, and designs dynamic content to support BU Advancement year-round and in campaigns.

Collaborating with the Director of Digital Marketing & Engagement and campus partners, you’ll ensure optimal engagement across email and online channels.