Email & SMS Operations Lead

HireHive; Vancouver (WA); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Catered lunches

Free parking

Job summary

Impact Scale LLC seeks an execution-focused, analytical Email & SMS Operations Lead to join our core campaign operations division. Drive high-volume outbound SMS and email initiatives with rapid testing and scaling, while protecting margins and reducing media waste.

As the data-driven engine behind our outbound distribution, you will partner with campaign managers to push performance at velocity, delivering measurable improvements in EPC, ROI, CTR, and deliverability.

Qualifications

• 2–5 years of progressive experience in performance marketing or direct-response campaigns.
• Hands-on experience running high-volume SMS and/or email campaigns.
• Strong analytical skills with spreadsheets and direct-response tracking analytics.
• Native understanding of outbound performance metrics (EPC, ROI, CTR, deliverability).
• Must be local to Vancouver, WA / Portland Metro and able to work in-office 4 days per week.

Responsibilities

• End-to-End Management: Launch, monitor, and manage high-volume daily SMS and email campaigns.
• Margin Optimization: Maximize ROI and ensure all outbound initiatives operate within high-margin profiles.
• Deliverability Auditing: Monitor inboxing rates, domain health, carrier filtering, and CTRs.
• Governance Tracking: Maintain real-time dashboards, testing logs, and executive reporting frameworks.

Skills

Performance marketing

SMS campaigns

Email campaigns

Data analytics

Spreadsheet proficiency

A/B testing

KPI mastery

Tools

Excel

Google Sheets

Job description

Impact Scale LLC is seeking an execution-focused, highly analytical Email & SMS Operations Lead to join our core campaign operations division. This is a pure, performance-driven operations role focused on launching, monitoring, and aggressively scaling high-volume outbound SMS and email initiatives.
Please note: Creative copywriting is not the focus of this position.

In this role, you will work closely with our existing team of campaign managers to protect margins, eliminate media inefficiencies, and scale high-yielding traffic pathways. You will act as the data-driven engine behind our outbound distribution, operating at a high velocity where marginal improvements translate directly into massive scale.

Key Responsibilities

Campaign Execution & Performance Tuning

• End-to-End Management: Launch, monitor, and manage high-volume daily SMS and email campaigns with zero operational friction.

• Margin Optimization: Continuously monitor live traffic metrics to maximize ROI and ensure all active outbound initiatives operate within high-margin profiles.

• Deliverability Auditing: Aggressively monitor inboxing rates, domain health, cell carrier filtering, and Click-Through Rates (CTRs) across diverse messaging providers to protect delivery pipelines.

• Collaboration & Scale: Partner closely with other internal campaign managers to rapidly share performance insights, isolate wins, and scale winning strategies across business lines.

Data Analytics & List Engineering

• Data-Backed Optimization: Analyze deep campaign datasets to identify trends and implement rapid adjustments that lift conversion rates and engagement metrics.

• List Segment Engineering: Clean, organize, and optimize incoming lead lists based on historical user engagement, demographic profiles, and conversion history.

• Structured Split Testing: Design and execute complex A/B and multivariate tests on list segments, message timing windows, and specific layout blocks.

• Governance Tracking: Maintain pristine, real-time performance dashboards, testing logs, and executive campaign reporting frameworks.

Qualifications & Skills

• Experience Level: 2–5 years of progressive experience in performance marketing, outbound lead generation, or direct-response campaign operations.

• Channel Expertise: Deep hands-on experience running, troubleshooting, and scaling high-volume SMS and/or email campaigns.

• Analytical Fluency: Data-focused mindset with advanced proficiency in spreadsheets (Excel/Google Sheets) and direct-response tracking analytics.

• KPI Mastery: Thorough, native understanding of outbound performance metrics, specifically Earnings Per Click (EPC), ROI, CTR, and deliverability mechanics Growth Talent.

• Core Attributes: Highly organized, relentless execution speed, comfortable handling high data volumes, and a clear, responsive communication style.

• Location Requirement: Must be local to the Vancouver, WA / Portland Metro area and fully available for in-office collaboration at our Downtown Vancouver office at least 4 days per week (subject to change).

Nice to Haves

• Prior experience operating in high-volume affiliate marketing or complex lead generation environments.

• Deep familiarity with modern outbound compliance frameworks and deliverability best practices (TCPA, CAN-SPAM, 10DLC regulations).

• Exposure to basic campaign scripting tools, engineering automation platforms, or data integration workflows.

Compensation & Benefits

• Health & Wellness: Comprehensive medical, dental, vision, and life insurance packages (Available following a standard 90-day introductory period).

• Retirement: Corporate retirement savings plan options with a traditional 401(k) (Eligible after 90 days of continuous employment).

• Time Off: Generous Paid Time Off (PTO) allotment and observed holiday schedule

• Perks & Luxury Culture: Daily catered lunches, a fully stocked premium coffee and tea bar, unlimited snacks, and free garage parking. Employees also enjoy routine professional development opportunities within an elite, growth-driven leadership environment in Downtown Vancouver, WA.