Email Marketing Specialist

Taleo; Pittsburgh (Allegheny County); Remote; USD 50,000 - 65,000; Full time

Benefits offered by this job

Remote work option

Job summary

University of Pittsburgh's Pitt EDGE is seeking an Email Marketing Specialist to build and maintain email communications, manage send execution, and ensure data accuracy across campaigns. You will support landing pages, maintain brand consistency, and contribute to enrollment marketing infrastructure for digital education initiatives.

The role focuses on developing targeted email journeys, coordinating sends, and analyzing performance while ensuring accessibility and timely reporting for

Qualifications

• Bachelor's degree required.
• 1 year of relevant experience preferred.
• Experience with email marketing platforms is a plus.

Responsibilities

• Build and deploy targeted email journeys for recruitment and EDGE programs.
• Manage email calendar, messaging, and send configurations.
• Maintain school-specific dynamic content blocks and program information.
• Oversee send schedules, suppression lists, and QA testing.
• Ensure accessibility compliance of all email content.
• Track and report campaign performance and results.
• Support the Email Marketing Manager with templates and scheduling.
• Monitor data tagging, UTM parameters, and tracking protocols.
• Collaborate with partners to optimize campaigns across programs.

Skills

Email marketing

Campaign management

Marketing analytics

Detail-oriented

Education

Bachelor's degree

Job description

Job Description - Email Marketing Specialist (26006001)

Email Marketing Specialist

Office of the SVC and Provost - Pennsylvania-Pittsburgh - ( 26006001 )

Pitt EDGE is the University of Pittsburgh’s central hub for digital education, housed within the Office of the Provost. This inaugural Center advances the University’s strategic vision for online, hybrid, and continuing education by partnering with Pitt’s 16 schools to expand access and improve quality for diverse learners. Pitt EDGE supports the full lifecycle of digital learning through services such as marketing support and analysis, technology integration, instructional design, academic planning, recruitment, and quality assurance.

If you are detail-oriented and enjoy building the systems that connect prospective students to the information they need, we welcome you to become an Email Marketing Specialist on our team. In this role, you will hold a crucial position in building and maintaining email communications, managing send execution and data accuracy, and contributing to the marketing infrastructure that supports enrollment across the University of Pittsburgh Center for Excellence in Digital Education/Pitt Online.

Job Summary

Manages and facilitates targeted email campaign processes utilizing email marketing automation and multiple software programs. Manages email campaign calendar, email messaging, and provides result analysis of campaigns. Supports marketing campaigns by designing and hosting landing pages. Ensures consistent messaging and maintains University brand and style.

Essential Functions

• Build and deploy email journeys for pillar programs and EDGE Recruitment team, including trigger setup, entry criteria, and send configuration
• Support build and deployment of email journeys for school partners as assigned
• Populate and maintain school-specific dynamic content blocks; update as program information changes
• Manage send schedules, suppression lists, and test deploys for all assigned sends
• Complete QA checklist before every send; document and resolve or escalated as needed
• Utilize and maintain data tracking protocols including but not limited to UTM parameters, email tagging, and campaigns
• Support Email Marketing Manager in answering execution questions from school-based staff (template use, suppression, scheduling) as needed
• Monitor email performance data and compile reports upon journey close
• Ensure all content meets accessibility standards

Physical Effort

Must be able to sit for prolonged periods of time while working at a computer. Must be able to occasionally lift and/or move up to 15 pounds (e.g., files, equipment)

The University of Pittsburgh is an equal opportunity employer / disability / veteran.

Assignment Category Full-time regular

Job Classification Staff.Communications Coordinator

Job Family Communications & Marketing

Job Sub-Family Communications

Campus Pittsburgh

Minimum Education Level Required Bachelor's Degree

Minimum Years of Experience Required 1

Will this position accept substitution in lieu of education or experience? Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule Monday- Friday, 8:30 a.m. - 5:00 p.m.

Work Arrangement Remote: Teams working from different locations (off-campus).

Hiring Range TBD Based Upon Qualifications

Relocation Offered No

Visa Sponsorship Provided No

Background Check For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances Not Applicable

The University of Pittsburgh is an equal opportunity employer / disability / veteran.