Email Marketing Specialist

Ripple Talent; Colorado; On-site; USD 90,000 - 130,000; Full time

Job summary

Ripple Talent is seeking an Email Performance Specialist to own deliverability, sender health, and lifecycle email quality. You’ll partner with the Lifecycle Messaging Lead and Growth Marketing to optimize opens, clicks, and conversions across the high-volume email channel.

This hands-on, AI-forward role treats Claude as core to the job, building agents for monitoring, QA, and reporting, while maintaining on-brand messaging and reliable delivery for fintech or B2B SaaS customers.

Qualifications

• 2-4+ years in email marketing, marketing operations, CRM/email operations, or lifecycle marketing.
• Hands-on email deliverability experience: SPF/DKIM/DMARC, reputation management, list hygiene.
• Comfortable with marketing automation, CRM, and transactional email platforms.
• Demonstrated AI fluency with large language models or agents (prompt design, automation, or agentic workflows).
• Strong analytical skills tied to business outcomes like payments and retention.

Responsibilities

• Own email deliverability and sender health, monitor SPF/DKIM/DMARC, bounce rates, and spam complaints.
• Track opens, clicks, deliverability, and conversions; report to Growth Marketing.
• QA every send for content, links, rendering, and brand consistency.
• Build AI agents in Claude to monitor, QA, and reconcile performance data.
• Keep templates, copy, and timing aligned across lifecycle messaging.
• Run experiments on subject lines, timing, and content to create repeatable standards.
• Spot risks early and recommend fixes to protect payment-critical messages.

Skills

Email marketing

Marketing ops

CRM platforms

Lifecycle marketing

AI fluency

Analytical skills

QA mindset

Writing ability

Tools

Claude

Job description

Location: Colorado, California, Florida, Georgia, Illinois, Indiana, Minnesota, Mississippi, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington state or Washington, D.C.

Email Performance Specialist

Every small business on our platform depends on one thing above all else: getting paid on time, every time. That promise lives in the inbox - payment alerts, enrollment steps, and account notices have to land, look unmistakably on-brand, and say the right thing at the right moment. The Email Performance Specialist owns making that true for our highest-volume channel: email.

You partner closely with the Lifecycle Messaging Lead and the rest of Growth Marketing to keep our email program healthy. Where the Lifecycle Messaging Lead owns cross-platform lifecycle strategy, you own making email itself perform - reliably delivered, carefully measured, and continuously improved.

Why This Role Matters

Our customers depend on timely, trustworthy communication to get paid and stay engaged, and email carries more of that communication than any other channel. When deliverability slips or a send goes out wrong, customers lose confidence and payments can stall. This role exists to keep that from happening — watching performance closely, catching problems before customers do, and using AI to do it faster and more consistently than manual monitoring ever could.

What You’ll Do

• Own email deliverability and sender health. Monitor authentication (SPF, DKIM, DMARC), sender reputation, bounce rates, and spam complaints, and resolve issues with our email service providers so payment-critical messages reliably reach the inbox.
• Track and report on email performance. Own opens, clicks, deliverability, and conversion metrics, and turn results into clear, regular reporting for Growth Marketing and the Lifecycle Messaging Lead.
• QA every send before it goes out. Check content, links, rendering across clients, and brand consistency before a message ever reaches a customer.
• Build AI agents and automation in Claude. Design and ship working agents that monitor sends, catch issues before they reach a customer, and reconcile performance data across platforms.
• Keep email consistent across the lifecycle. Partner with the Lifecycle Messaging Lead to keep templates, copy, and timing aligned across prospect, enrollment, and active-customer messaging.
• Run disciplined experimentation. Test subject lines, timing, sequencing, and content, and turn what works into repeatable standards.
• Flag risk early. Spot emerging deliverability or performance issues before they affect payment-critical messages, and recommend fixes.

How You’ll Work With AI

This is a hands-on, AI-forward role, not a traditional email-operations seat. We expect you to treat AI as core to the job, not a side experiment. You will:

• Build, not just use. Stand up AI agents in Claude that do real day-to-day work: deliverability monitoring, pre-send QA, and performance reporting.
• Automate the manual. Replace recurring manual pulls, checks, and reconciliations with agentic workflows, so more of your time goes to testing and improvement.
• Raise the floor on quality. Use AI to catch rendering, brand, and content errors before a customer ever sees them.

If your instinct is to ask “could an agent own this?” before doing repetitive work by hand, you will thrive here.

What You Bring

• 2-4+ years in email marketing, marketing operations, CRM/email operations, or lifecycle marketing, ideally in fintech, payments, or B2B SaaS.
• Hands-on email deliverability experience: sender authentication (SPF/DKIM/DMARC), reputation management, list hygiene, and working with email service providers to resolve delivery issues.
• Comfortable working across marketing automation, CRM, and transactional email platforms to keep sends consistent and on schedule.
• Demonstrated AI fluency: you have built or shipped something real with large language models or agents (prompt design, automation, or agentic workflows), and you are eager to build more in Claude.
• Strong analytical skills: comfortable defining and tracking metrics, and tying email performance to business outcomes like payment processing and retention.
• Careful, detail-oriented QA instincts, with a bias toward catching problems — rendering, links, brand — before a customer ever sees them.
• Clear, on-brand writing and editing judgment, with an eye for customer trust and a bias toward clarity over clutter.

How We’ll Measure Success

• Grow volume per active customer by making sure the messages that drive payments reliably reach customers.
• Deliver a best-in-class customer experience through continuous improvement in email performance and quality across the lifecycle.

Early success looks like clean deliverability metrics, a regular performance reporting rhythm, and at least one production AI agent handling monitoring or QA work that used to be manual.

Ripple Talent is an Equal Opportunity Employer. We value diversity and prohibit discrimination and unlawful harassment in the workplace. All applicants will receive consideration for employment based upon their qualifications without regard to race, religion, color, national origin, ethnicity, gender, gender identity or expression, pregnancy, sexual orientation, age, marital status, genetic information, political affiliation, National Guard or veteran status, disability, or any other protected status under federal, state, or local law. We welcome and encourage applicants with disabilities to contact our team for assistance during the application and hiring process. We are committed to expanding accessibility and making reasonable accommodations in accordance with applicable law.