Email Marketing Specialist

MedAdvantage Group; Allentown (Lehigh County); On-site; USD 47,000 - 78,000; Full time

Benefits offered by this job

Benefits package

Job summary

MedAdvantage Group is seeking an Email Marketing Specialist to own the revenue engine from campaigns to conversion. This role in Allentown, PA drives CRO initiatives and tailors messaging to turn traffic into customers.

The ideal candidate brings 1+ year of sales/marketing experience, a strong ability to translate work-life balance for a non-technical audience, and hands-on Looker Studio experience in a sales/marketing setting.

Qualifications

• Proven CRO experience driving conversions and revenue.
• 1+ year of sales/marketing cycle experience.
• Ability to deliver bad news clearly and calmly.
• Ability to adapt to shifting requirements and maintain performance.
• Experience translating Work-Life Balance for a non-technical audience.
• Experience using Looker Studio in a sales/marketing setting.

Responsibilities

• Map buyer pain to MedAdvantage Group's pitch deck, slide by slide.
• Sell the high-trust roadmap, not just today's feature set.
• Run the junior account like it's the only one that matters.
• Hunt for partnership angles no one in Allentown, PA has tried.
• Seed Allentown social channels with content that earns replies.
• Coach the Email Marketing Specialist team off discounting and onto value selling.
• Turn churned logos into win-back targets with a plan.
• Design landing pages and conversion funnels that turn traffic into customers.

Skills

Conversion Rate Optimization

Resilience

Composure under pressure

Adaptability

Work-Life Balance translation

Tools

Looker Studio

Job description

Plenty of people can run a campaign; MedAdvantage Group wants an Email Marketing Specialist who can run the whole revenue engine. This sales marketing role at MedAdvantage Group turns 1 years into $47,000 - $78,000 and turns $47,000 - $78,000 into a stake in what comes next.

Key Responsibilities

• Map buyer pain to MedAdvantage Group's pitch deck, slide by slide
• Sell the high-trust roadmap, not just today's feature set
• Run the junior account like it's the only one that matters
• Hunt for partnership angles no one in Allentown, PA has tried
• Seed Allentown social channels with content that earns replies
• Coach the Email Marketing Specialist team off discounting and onto value selling
• Turn churned sales marketing logos into win-back targets with a plan
• Design landing pages and conversion funnels that turn traffic into customers

What You'll Bring

• A knack for Conversion Rate Optimization that colleagues quietly come to rely on
• Resilience measured across 1 years of sales marketing cycles
• The composure to deliver bad news early and clearly
• Adaptability and resilience when facing shifting requirements
• Experience translating Work-Life Balance complexity for a non-technical audience
• 1+ years putting Looker Studio to work in a sales marketing setting

MedAdvantage Group turned a frustration with sales marketing into a people-centered business that now serves customers far beyond PA. The MedAdvantage Group promise is plain: clear expectations, real autonomy, and zero surprise reviews.

You bring the Buffer; we bring $47,000 - $78,000, a mentor, a benefits package, and the freedom to grow on your terms in Allentown.