Email Marketing & Retention Manager

Tumbler Holdings Inc; Issaquah (WA); Remote; USD 78,000 - 122,000; Full time

Job summary

Tumbler Holdings Inc is seeking an experienced Email Marketing & Retention Manager to lead their email and lifecycle strategy. The role involves building automated flows, crafting campaigns, and optimizing performance to increase customer lifetime value. This remote position offers a dynamic environment where creativity and ownership are valued.

Qualifications

• 4+ years experience in email marketing for DTC/eCommerce brands.
• Deep knowledge of Klaviyo or similar platforms.
• Proven track record of driving revenue through campaigns.

Responsibilities

• Own and build all email flows including welcome series and win-back.
• Plan and execute product launch campaigns and seasonal pushes.
• Monitor and report on performance KPIs and recommend strategies.

Skills

Email marketing

Retention marketing

Lifecycle marketing

A/B testing

Collaboration

Tools

Klaviyo

Job description

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Location: Remote (United States)

Summary:

We’re hiring an experienced Email Marketing & Retention Manager to lead our email and lifecycle strategy across flows and campaigns. This person will build and scale automated flows, craft high-performing campaigns around product launches and seasonal moments, and constantly test and optimize to increase LTV. You’ll work closely with product, creative, and marketing stakeholders to ensure messaging is sharp, timely, and drives results.

Responsibilities:

• Own and build all email flows (Klaviyo or equivalent), including welcome series, post-purchase, win-back, and other lifecycle touchpoints
• Plan and execute product launch campaigns, seasonal pushes, and promos
• Run frequent A/B tests — from subject lines to content to send times — and apply learnings to improve performance
• Partner with the Product Development team to align on upcoming launches and translate them into engaging customer journeys
• Collaborate with the creative team to brief and review email assets, ensuring brand tone and performance are balanced
• Monitor and report on performance KPIs (open rate, CTR, revenue, LTV impact), and recommend new strategies based on data
• Maintain a clean and segmented list structure to maximize deliverability and relevance
• Build SMS flows and campaigns as needed
  
  

Qualifications:

• 4+ years experience in email marketing, retention, or lifecycle marketing for DTC/eCommerce brands
• Deep knowledge of Klaviyo or similar platforms
• Proven track record of driving revenue through high-performing campaigns and automated flows
• Obsession with testing and iteration
• Ability to turn product info and brand insights into compelling messaging
• Strong communicator and collaborator — able to work cross-functionally and keep things moving
• Comfortable owning strategy and execution end to end
• Experience in SMS marketing preferred
• Familiarity with consumer goods, CPG, or kitchenware brands, preferred
• Creative background or light copywriting chops, preferred
  
  

Key Success Attributes:

• Ownership and Impact
• Curiosity-Driven Culture
• Fast-Paced Environment
  
  

Employment Information:

This position is Remote in the United States

About Tumbler:

At Tumbler, we’re not just revolutionizing kitchen tools; we’re creating a workplace where innovation, collaboration, and personal growth thrive. We are passionate about empowering our team to take ownership of their work, think creatively, and make a meaningful impact every day.

Our journey started with a simple idea: to make knife maintenance accessible and efficient. Today, we bring that same simplicity and excellence to how we operate as a team. We believe that great ideas come from empowered people, and we’re committed to fostering an environment where everyone can grow, contribute, and succeed.

Join us and make your mark at Tumbler, where great work leads to great results—and great careers.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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Federal Way, WA $78,400.00-$121,500.00 1 day ago

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