Email Marketing Manager (fractional)

UpRecruit; Los Angeles (CA); Remote; USD 60,000 - 80,000; Part time

Job summary

A fast-growing CPG brand is seeking a Fractional Email Marketing & Retention Manager to own lifecycle marketing using email and SMS strategies. This remote position requires a talented professional with Klaviyo expertise to oversee campaign management, optimize consumer engagement, and analyze performance metrics. Ideal for freelancers looking to add impactful work to their portfolio.

Qualifications

• 5+ years of experience in email and SMS marketing required.
• Klaviyo proficiency is mandatory.
• Familiar with customer lifecycle funnel and growth-stage retention tactics.

Responsibilities

• Own the email and SMS marketing calendar, aligning campaigns with key moments.
• Manage end-to-end campaign workflows including setup and reporting.
• Launch and optimize lifecycle flows in Klaviyo.

Skills

Email Marketing

SMS Marketing

Klaviyo Proficiency

Customer Lifecycle Management

Analytics

Attention to Detail

Remote Communication

Job description

About the Job

Role: Fractional Email Marketing & Retention Manager

Location: Remote (U.S. based only)

Commitment: 10–15 hours/week

Compensation: Hourly, DOE

Want to own high-impact lifecycle marketing without the full-time grind? We’re looking for a retention/Klaviyo pro who can turn email and SMS into real revenue. If you’re a sharp freelancer or looking to add to your client base, this is your chance to plug in and make an impact at a fast growing CPG brand!

What You’ll Do

• Own the email and SMS marketing calendar, aligning campaigns with key product and promotional moments.
• Manage end-to-end campaign workflows: setup, QA, deployment, resends, and basic reporting.
• Launch and optimize lifecycle flows (welcome, win-back, post-purchase, etc.) in Klaviyo.
• Collaborate with internal and external resources for creative assets and copy development.
• Monitor deliverability using seed lists and inboxing tests; identify and troubleshoot issues.
• Provide monthly and quarterly reporting, analyzing KPIs such as open/click/conversion rates, list growth, and campaign-level revenue.
• Maintain documentation and update the retention roadmap based on performance and strategic initiatives.
• Oversee technology workflows, segment logic, A/B testing, and integration checks.

Who You Are

• 5+ years of experience in email and SMS marketing (Klaviyo proficiency required)
• Fluent in the customer lifecycle funnel and growth-stage retention tactics.
• Hands-on: You’re equally comfortable building flows and diving into analytics.
• Strong attention to detail with a QA-first mindset when deploying campaigns.
• Self-motivated and structured: you don’t need hand-holding to move fast and deliver high-quality work.
• Excellent communicator who thrives in asynchronous, remote environments.