Email Marketing Manager

Social Capital Resources; United States; On-site; USD 95,000 - 105,000; Full time

Job summary

A leading asset management firm in Midtown Manhattan is seeking an Email Marketing Manager to join their Channel Marketing team. This role will focus on developing data-driven email strategies to engage clients and generate leads. Candidates should have over 5 years of experience in email marketing within financial services and strong knowledge of compliance regulations. The position offers a full-time role with a competitive salary in New York City.

Qualifications

• 5+ years of email or digital marketing experience within asset management or financial services.
• Strong understanding of mutual funds and institutional investing.
• Knowledge of compliance rules related to email marketing.

Responsibilities

• Develop and execute email marketing strategies for engagement and lead generation.
• Manage end-to-end email campaigns including content creation and analysis.
• Monitor performance metrics and provide actionable insights.

Skills

Email marketing experience

Digital marketing skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, or Finance

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Pardot

Job description

A top-tier Asset Manager in Midtown, Manhattan is seeking an Email Marketing Manager to join our growing Channel Marketing team. This full‑time position plays a key role in developing and executing data‑driven, compliant, and engaging email marketing programs.

Responsibilities

• Develop and execute comprehensive email marketing strategies that drive engagement, lead generation, and retention within the institutional and intermediary channels.
• Campaign Development & Execution: Manage end‑to‑end email campaigns — including audience segmentation, content creation, testing, and performance analysis — ensuring timely and accurate delivery across multiple client segments.
• Write, edit, and optimize compelling email content tailored for different audiences, ensuring consistency with brand messaging and regulatory requirements.
• Monitor key performance metrics (open rates, CTR, conversions, engagement) and provide actionable insights to internal stakeholders to improve results.
• Utilize marketing automation tools (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Pardot) to manage nurture streams, trigger campaigns, and maintain database hygiene.
• Partner closely with Institutional Sales, Product, and Compliance teams to align email strategies with overall marketing and distribution goals.
• Continuously test subject lines, design formats, and audience segments to improve email performance. Stay current on best practices in digital and email marketing within financial services.
• Ensure all email campaigns adhere to brand and compliance standards, reflecting the firm’s institutional credibility and investment expertise.

Qualifications

• Bachelor’s degree required; concentration in Marketing, Communications, or Finance preferred.
• 5+ years of email or digital marketing experience within asset management, financial services, or a regulated industry.
• Strong understanding of mutual funds, separate accounts, and institutional investing.
• Proven success managing data‑driven, compliant email campaigns with measurable results.
• Proficiency in email marketing and automation platforms (Salesforce Marketing Cloud, Pardot, Marketo, etc.).
• Knowledge of compliance rules and FINRA/SEC marketing regulations.
• Analytical mindset with a test‑and‑learn approach to campaign optimization.
• Excellent communication, project management, and stakeholder engagement skills.

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing and Finance

Location and Salary

New York City Metropolitan Area — $95,000.00‑$105,000.00 (2 days ago)