Email Marketing Manager

Window Nation; Maryland; On-site; USD 120,000 - 130,000; Full time

Job summary

A leading marketing firm in Maryland is seeking an experienced Email Marketing Manager to drive lead generation growth and consumer engagement through email and SMS campaigns. Applicants should have at least 5 years of digital marketing experience, including leadership in email marketing and automation. This position offers a competitive salary, a collaborative environment, and the chance to contribute significantly to marketing strategies.

Qualifications

• Minimum 5 years in digital marketing, specifically email, SMS, automation, and lead nurturing.
• At least 2 years of leadership experience.

Responsibilities

• Manage end-to-end email marketing process.
• Develop and execute effective email campaigns.
• Strategize and implement effective SMS campaigns.
• Collaborate with cross-functional teams for content creation.
• Implement nurturing strategies to guide prospects through the funnel.

Skills

Data-driven marketing strategies

Email marketing

SMS campaigns

Marketing automation

Lead nurturing

Education

Bachelor's degree in marketing, communications, or related field

Tools

HubSpot

Marketo

Twilio

Hatch

Job description

Join to apply for the Email Marketing Manager role at Window Nation.

3 days ago Be among the first 25 applicants

This range is provided by Window Nation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $130,000.00/yr

Company Overview

One Goal, One Passion - Growth is Everything at Window Nation.

Recruiting the best talent is one of Window Nation's main goals. With growth always being our number one priority, we're committed to finding and keeping the best employees possible. We want you to be your authentic self, we want you to love what you do, we want you to grow with us. Grow professionally and grow personally. We know that we all grow together at Window Nation, and we are proud of that.

Job Overview

Window Nation is seeking an experienced and driven Email Marketing Manager with a minimum of 5 years’ experience who has a passion for data-driven marketing strategies and possesses a strong understanding of digital marketing channels. This position will report directly to the SVP of Marketing and play a critical part in Window Nation’s lead generation growth and consumer engagement, focusing on email marketing, SMS campaigns, marketing automation, and lead nurturing.

Core Role Responsibilities

Email Marketing

• Manage end-to-end email marketing process, collaborating with developers and graphic artists on email design/development, list segmentation, personalization, A/B testing, deployment, and post-mortem performance analysis.
• Develop and execute effective email campaigns to nurture leads and engage target audience.
• Collaborate with cross-functional teams to create compelling content, including newsletters, promotional offers, and event invitations.
• Monitor deliverability, open rates, click-through rates, and conversion metrics to continuously optimize performance.

SMS Marketing

• Strategize and implement effective SMS campaigns to drive engagement and conversions.
• Craft concise, persuasive content that complies with regulations and conveys the brand.
• Utilize SMS platforms and CRM tools to segment audiences, schedule campaigns, and track key metrics.
• Analyze performance and make data-driven optimizations.

Marketing Automation

• Develop and implement automation using industry-leading tools (e.g., Hatch, HubSpot, Marketo, Microsoft Dynamics, Pardot).
• Design and build automated transactional workflows to maintain satisfaction at various customer journey stages.
• Monitor and optimize, identify improvements, and implement changes to maximize conversion and engagement.

Lead Nurturing

• Implement nurturing strategies to guide prospects through the funnel and increase conversions using scoring, segmentation, and personalized messaging.
• Collaborate with sales/marketing to define qualification criteria and effective workflows.
• Analyze behavior and engagement data to refine scoring models and deliver targeted content.
• Regularly report performance and provide post-mortem analyses highlighting successes, challenges, and opportunities.

Basic Qualifications

• Minimum 5 years in digital marketing, specifically email, SMS, automation, and lead nurturing.
• At least 2 years of leadership experience.

Preferred Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Proficiency with email and SMS platforms (e.g., Hatch, Mailchimp, Twilio).
• Strong understanding of best practices, segmentation, A/B testing, performance analysis.
• Experience with automation platforms (e.g., HubSpot, Marketo, Dynamics) and building complex workflows.
• Knowledge of HTML/CSS and basic graphic design skills a plus.
• Solid analytical and communication skills to interpret data, derive insights, and optimize.
• Uphold standards for compliance with CAN SPAM and TCPA.
• Self‑motivated, proactive, able to prioritize multiple projects.
• Understanding of email metrics such as Sender Score and deliverability.

Legal & Benefits

Window Nation cultivates a culture of inclusion that respects individual strengths, views, and experiences. We believe differences make us a better team.

We do not provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran, or any other characteristic protected by applicable law.

We may use artificial intelligence (AI) tools in the hiring process. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Transportation, Logistics, Supply Chain and Storage

Location: Howard County, MD