Email Marketing Lead - Growth & Performance, Flexible Setup

HealthBridge; Harrisonburg (VA); On-site; USD 64,000 - 92,000; Full time

Benefits offered by this job

Coaching

Flexible setup

Job summary

HealthBridge in Harrisonburg, VA is seeking an Email Marketing Specialist to drive demand generation, brand awareness, and measurable revenue. The role emphasizes ownership from concept to delivery within a freelance-structured environment, with a focus on campaign analysis and spend optimization.

The team values meticulous attention to detail and a history of mission-driven execution. This full-time position offers coaching, coverage, and a flexible setup to support sustainable performance

Qualifications

• 3+ years navigating the politics that sales marketing work attracts.
• 3 years of learning when to trust the process and when to break it.
• Comfortable owning projects from concept through delivery.
• Meticulous attention to detail across every deliverable.
• A track record of mission-driven delivery in a freelance structure.

Responsibilities

• Set and monitor KPIs tied to revenue, retention, and acquisition cost
• Hunt for partnership angles no one in Harrisonburg, VA has tried
• Sniff out the Performance Marketing gap that's leaking deals at handoff
• Create sales collateral, decks, and proposals that move prospects forward
• Analyze campaign metrics and optimize spend against revenue targets
• Steer HealthBridge prospects from interest to invoice without friction
• Chase the sales marketing whitespace no rep in VA has worked

Skills

Project ownership

Attention to detail

Freelance delivery track record

Sales marketing experience

Campaign optimization

Education

Bachelor-level education or equivalent

Tools

Canva

Job description

HealthBridge in Harrisonburg, VA is seeking an Email Marketing Specialist to drive demand generation, brand awareness, and measurable revenue. The role emphasizes ownership from concept to delivery within a freelance-structured environment, with a focus on campaign analysis and spend optimization.

The team values meticulous attention to detail and a history of mission-driven execution. This full-time position offers coaching, coverage, and a flexible setup to support sustainable performance