Email Marketing Director (Microsoft Dynamics 365)

Kavaliro; Colorado Springs (CO); Teletrabalho; USD 77 000 - 100 000; Tempo integral

Resumo da oferta

Kavaliro is seeking an Email Marketing Director (Microsoft Dynamics 365) for a remote 6-month contract to hire. The role leads organization-wide email strategy, lifecycle engagement, and optimization across large-scale campaigns, with governance, testing, and performance measurement as core pillars.

You will guide audience segmentation, automation, and cross-functional collaboration to drive engagement, deliverability, and ROI while ensuring data compliance and scalable processes nationwide.

Qualificações

• Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience
• 4+ years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline, including leadership of complex, cross-functional initiatives
• Experience with Microsoft Dynamics 365 (D365), including CRM integration, dynamic content, sophisticated personalization, and advanced automation
• Demonstrated experience developing email marketing strategy, managing large-scale campaign portfolios, improving marketing processes, and using performance data to influence strategy, priorities and investment
• Deep understanding of email marketing strategy and best practices, including audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation and performance measurement
• Strong proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or comparable tools, including CRM integration and campaign reporting
• Experience interpreting campaign and web analytics and translating performance data into actionable strategic recommendations and opportunities for continuous improvement
• Experience advising stakeholders and enabling distributed teams or partners to execute email campaigns effectively within shared standards, processes and expectations
• Strong knowledge of GDPR, CAN-SPAM, opt-in practices and other data protection and compliance requirements relevant to email marketing
• Working knowledge of HTML and CSS for email template customization, responsive design, quality assurance, and troubleshooting
• Excellent written and verbal communication, presentation, copywriting, editing, stakeholder management, and cross-functional influence skills
• Demonstrated ability to manage complex projects, optimize processes, establish priorities, and execute effectively in a fast paced, deadline driven environment

Responsabilidades

• Develop and recommend the email marketing strategy, roadmap, and performance goals, aligning audience strategy, campaign priorities, cadence, and channel integration with department and broader marketing objectives
• Manage complex end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization
• Develop and maintain department standards for compelling email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and consistent user experience across devices and browsers
• Audience Strategy, Measurement & Performance: Develop advanced audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior to improve relevance and strengthen subscriber relationships; Design and manage a disciplined experimentation program, including A/B and multivariate testing, to improve content, timing, frequency, targeting, conversion, and campaign effectiveness
• Governance, Optimization & Innovation: Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with applicable data protection and email marketing requirements, including GDPR and CAN-SPAM; Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices, recommending innovations and scalable process improvements that strengthen efficiency, personalization, execution, and audience outcomes
• Cross-Functional & Network Leadership: Coordinate cross-functional planning with marketing, design, content, analytics, technology, and other stakeholders to integrate email efforts with broader initiatives and resolve high-impact execution issues; Provide expert guidance, tools, standards, and consultation to associates across the country to improve campaign quality, consistency, adoption, and measurable results

Conhecimentos

Email Marketing Leadership

Microsoft Dynamics 365

Marketing Automation

Campaign Strategy

Audience Segmentation

Formação académica

Bachelor’s degree in marketing, communications, or related field

Ferramentas

Microsoft Dynamics 365 (D365)

HubSpot

Constant Contact

Descrição da oferta de emprego

Position Title: Email Marketing Director (Microsoft Dynamics 365)

Status: 6-month contract to hire

Pay: $35.00 - $45.00/hour ($77,000 - $100,000 annually upon going perm)

Location: Remote

JOB DESCRIPTON

Our client is seeking an Email Marketing Director for an exciting direct hire opportunity. The Email Marketing Director serves as the senior subject matter expert responsible for setting and advancing organization-wide email marketing strategy and strengthening email as an integrated audience engagement and conversion channel. This role leads the strategy, development, and continuous improvement of large-scale email initiatives, establishing scalable approaches to audience segmentation, personalization, lifecycle engagement, campaign planning and execution, measurement, and optimization. Working independently and through cross-functional partnership and influence, the Email Marketing Director translates broader marketing and audience objectives into effective email strategies, standards, tools, and processes that improve campaign performance, audience relevance, and operational efficiency. The role establishes consistent practices for governance, data quality, brand alignment, compliance, testing, reporting, and measurement while leveraging automation, repeatable workflows, and performance insights to strengthen execution and inform future marketing priorities. As an organization-wide resource and advisor, the Email Marketing Director partners with stakeholders to solve complex email marketing challenges, provide actionable recommendations, and build email marketing capability across the organization. The role also equips and supports associates across the country with the guidance, resources, and best practices needed to execute high-quality campaigns consistently and effectively.

DUTIES

• Email Marketing Strategy & Campaign Leadership Develop and recommend the email marketing strategy, roadmap, and performance goals, aligning audience strategy, campaign priorities, cadence, and channel integration with department and broader marketing objectives
• Manage complex end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization
• Develop and maintain department standards for compelling email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and consistent user experience across devices and browsers
• Audience Strategy, Measurement & Performance Develop advanced audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior to improve relevance and strengthen subscriber relationships; Design and manage a disciplined experimentation program, including A/B and multivariate testing, to improve content, timing, frequency, targeting, conversion, and campaign effectiveness; Develop the email measurement framework and translate deliverability, open rate, click-through rate, conversion, and ROI data into strategic recommendations, investment priorities, and process improvements
• Governance, Optimization & Innovation Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with applicable data protection and email marketing requirements, including GDPR and CAN-SPAM; Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices, recommending innovations and scalable process improvements that strengthen efficiency, personalization, execution, and audience outcomes
• Cross-Functional & Network Leadership Coordinate cross-functional planning with marketing, design, content, analytics, technology, and other stakeholders to integrate email efforts with broader initiatives and resolve high-impact execution issues; Provide expert guidance, tools, standards, and consultation to associates across the country to improve campaign quality, consistency, adoption, and measurable results

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience
• 4+ years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline, including leadership of complex, cross-functional initiatives
• Experience with Microsoft Dynamics 365 (D365), including CRM integration, dynamic content, sophisticated personalization, and advanced automation
• Demonstrated experience developing email marketing strategy, managing large-scale campaign portfolios, improving marketing processes, and using performance data to influence strategy, priorities and investment
• Deep understanding of email marketing strategy and best practices, including audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation and performance measurement
• Strong proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or comparable tools, including CRM integration and campaign reporting
• Experience interpreting campaign and web analytics and translating performance data into actionable strategic recommendations and opportunities for continuous improvement
• Experience advising stakeholders and enabling distributed teams or partners to execute email campaigns effectively within shared standards, processes and expectations
• Strong knowledge of GDPR, CAN-SPAM, opt-in practices and other data protection and compliance requirements relevant to email marketing
• Working knowledge of HTML and CSS for email template customization, responsive design, quality assurance, and troubleshooting
• Excellent written and verbal communication, presentation, copywriting, editing, stakeholder management, and cross-functional influence skills
• Demonstrated ability to manage complex projects, optimize processes, establish priorities, and execute effectively in a fast paced, deadline driven environment

Desired Qualifications

• Relevant certification in email marketing, marketing automation, analytics, or a related discipline
• Experience with Google Analytics, digital advertising platforms, and integrated campaign measurement
• Experience providing marketing technology consultation, user enablement, training and technical support to platform administrators

Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.