Email & Marketing Automation Manager

Standard Process Inc; Wisconsin; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company-matched 401(k) program

Profit sharing

On-site childcare

Job summary

Standard Process Inc in Palmyra, WI is seeking an Email & Marketing Automation Manager to lead planning, development, and optimization of email and SMS programs. You will build campaigns, automated journeys, segments, and personalized messages to engage customers and drive growth, collaborating with Brand, Creative, Digital Marketing, and Sales.

The role requires 5+ years in email marketing and marketing automation, with hands-on experience in CRM platforms like HubSpot or Salesforce.

Qualifications

• 5+ years of experience in email marketing, marketing automation, CRM marketing, lifecycle marketing, or related digital marketing discipline.
• Experience building and optimizing email campaigns, customer journeys, nurture programs, and automation workflows.
• Experience analyzing campaign performance and using data to improve engagement and conversions.

Responsibilities

• Create and optimize email campaigns supporting product launches, promotions, and customer engagement initiatives.
• Build and manage automated email and SMS journeys.
• Develop segments and personalized communications using customer data and behavior.

Skills

Email marketing

Marketing automation

CRM marketing

Lifecycle marketing

Audience segmentation

Education

Bachelor's degree in Marketing/Communications/Digital Marketing

Tools

HubSpot

Salesforce

Job description

Position Summary

Are you passionate about creating personalized customer experiences that drive engagement and business growth? As the Email & Marketing Automation Manager, you'll lead the planning, coordination, development, and optimization of Standard Process' email and SMS marketing programs. In this role, you'll build and manage both single-send campaigns and automated customer journeys that support key company initiatives, strengthen customer relationships, and deliver measurable business results. As our subject matter expert for email marketing and marketing automation, you'll leverage audience segmentation, personalization, testing, analytics, and cross-functional collaboration to create meaningful customer experiences, improve engagement, and help advance our mission of changing lives through nutrition.

What We Offer

We offer a comprehensive and competitive benefit package, which includes: Competitive salary and annual incentive program Comprehensive health care and flexible benefit plan, including pet insurance Company-matched 401(k) plan Profit sharing plan On-site childcare with highly accredited curriculum (Palmyra, WI) Platinum WELCOA award-winning wellness program, including: On-site 24x7 fitness center (Palmyra, WI) Whole food court (Palmyra, WI) On-site chiropractic care On-site massage therapist Personal trainer Daily fitness classes On-site life coach Generous monthly Standard Process supplement allowance Paid vacation and holiday time Educational assistance Company hosted outings and events Strong community involvement

Build Your Career with an Industry Leader

For more than 95 years, Standard Process has been a pioneer in whole food supplement solutions and practitioner-focused wellness products. As a third generation, family – owned company we have remained committed to our founding values while continuing to innovate and grow. Our mission is simple: change lives through nutrition. That mission extends not only to our customers but also to our employees. At Standard Process, you'll find the stability of a well-established organization combined with the entrepreneurial spirit of a company that empowers its sales team to build relationships, grow business, and make a direct impact.

What You'll Do

Create and optimize email campaigns that support product launches, promotions, practitioner education, and customer engagement initiatives Build and manage automated email and SMS journeys that help deliver the right message to the right audience at the right time Develop targeted audience segments and personalized communications using customer engagement and behavioral data Create, maintain, and enhance marketing automation workflows that improve customer experiences and support business goals Partner with Brand, Creative, Digital Marketing, Sales, and other teams to bring integrated marketing campaigns to life Manage SMS marketing campaigns and automated text message programs that support key company initiatives Monitor campaign performance and identify opportunities to improve engagement, conversions, and overall effectiveness Conduct A/B testing and apply insights to continuously improve campaign performance and customer experiences Provide campaign reporting and performance insights to help guide future marketing efforts Serve as the go-to resource for email marketing, SMS communications, and marketing automation best practices Support audience management, campaign setup, data quality initiatives, and marketing technology improvements Help ensure communications follow deliverability, subscription management, and consent best practices Identify opportunities to improve workflows, processes, and overall marketing program effectiveness Stay current on industry trends, emerging technologies, and best practices in email marketing, SMS marketing, and marketing automation.

Qualifications

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Analytics, or a related field required

Experience

5+ years of experience in email marketing, marketing automation, CRM marketing, lifecycle marketing, or a related digital marketing discipline Experience building and optimizing email campaigns, customer journeys, nurture programs, and automation workflows Experience analyzing campaign performance and leveraging data to improve engagement, conversion and customer experience Experience managing multiple projects and collaborating across cross-functional teams Experience working with marketing automation, CRM, email marketing, and analytics platforms

Skills and Qualifications

Passionate about working for a mission-driven organization dedicated to improving lives through whole-food nutrition Naturally curious and energized by using data, technology, and customer insights to improve marketing performance Self-motivated and proactive, with a continuous improvement mindset Comfortable managing multiple priorities in a fast-paced environment while maintaining accuracy and effectiveness

Additional Requirements

Ability to work on-site at our Headquarters in Palmyra, WI at least two days per week Ability to manage multiple concurrent campaigns and business priorities while meeting deadlines Experience managing SMS marketing programs and multi-channel nurture campaigns Experience with audience segmentation, customer journey mapping, and personalization strategies Marketing automation, email marketing, analytics, or CRM platform certifications preferred HubSpot or Salesforce experience is preferred

Standard Process Careers Change Lives With

With a mission as important as ours, it’s critical to have the right people on your team. We are proud and humbled to say, we do. Our incredibly talented employees share our passion for helping people live healthier lives. Through our high-quality nutritional and herbal supplements, we have been empowering people to take back their health. We do this by staying true to our values. We are committed to practices that support health, like organic and regenerative farming, and our sustainability efforts. It takes a team effort. But we are more than that – we are family.