Email & Marketing Automation Manager

Standard Process Inc.; Northern (KY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Health care plans

Company-matched 401(k)

Profit sharing

On-site childcare

Wellness program

Educational assistance

Vacation & holidays

Company events

Job summary

Standard Process Inc. seeks an Email & Marketing Automation Manager to lead planning, development, and optimization of email and SMS programs.

You will build single-send campaigns and automated journeys, using segmentation and personalization to drive engagement and measurable growth across key initiatives. With 5+ years in digital marketing, you will partner cross-functionally to deliver targeted, data-driven programs, test relentlessly, and optimize performance while ensuring deliverability

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Analytics, or related field.
• 5+ years of experience in email marketing, marketing automation, CRM marketing, lifecycle marketing, or related digital marketing.

Responsibilities

• Create and optimize email campaigns for product launches, promotions, practitioner education, and customer engagement.
• Build and manage automated email and SMS journeys to deliver the right message at the right time.
• Develop targeted audience segments and personalized communications using customer engagement data.
• Create and maintain marketing automation workflows to improve customer experiences and support business goals.
• Collaborate with Brand, Creative, Digital Marketing, Sales, and other teams to execute integrated campaigns.
• Manage SMS marketing campaigns and automated text programs for key initiatives.
• Monitor campaign performance and identify opportunities to improve engagement and conversions.
• Provide campaign reporting and insights to guide future marketing efforts.
• Serve as the go-to resource for email marketing, SMS, and automation best practices.
• Support audience management, data quality initiatives, and martech improvements.
• Ensure communications follow deliverability and consent best practices.
• Stay current on industry trends and best practices in email/SMS marketing.

Skills

Email marketing

Marketing automation

CRM marketing

Lifecycle marketing

Digital marketing

Audience segmentation

Personalization

A/B testing

Campaign analytics

Data-driven

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

Job description

**Position Summary**Are you passionate about creating personalized customer experiences that drive engagement and business growth? As the Email & Marketing Automation Manager, you'll lead the planning, coordination, development, and optimization of Standard Process' email and SMS marketing programs. In this role, you'll build and manage both single-send campaigns and automated customer journeys that support key company initiatives, strengthen customer relationships, and deliver measurable business results. As our subject matter expert for email marketing and marketing automation, you'll leverage audience segmentation, personalization, testing, analytics, and cross-functional collaboration to create meaningful customer experiences, improve engagement, and help advance our mission of changing lives through nutrition. **What We Offer**We offer a comprehensive and competitive benefit package, which includes:* Competitive salary and annual incentive program* Comprehensive health care and flexible benefit plan, including pet insurance* Company-matched 401(k) plan* Profit sharing plan* On-site childcare with highly accredited curriculum (Palmyra, WI)* Platinum WELCOA award-winning wellness program, including:* + On-site 24x7 fitness center (Palmyra, WI) + Whole food court (Palmyra, WI) + On-site chiropractic care + On-site massage therapist + Personal trainer + Daily fitness classes + On-site life coach + Generous monthly Standard Process supplement allowance* Paid vacation and holiday time* Educational assistance* Company hosted outings and events* Strong community involvement **Build Your Career with an Industry Leader**For more than 95 years, Standard Process has been a pioneer in whole food supplement solutions and practitioner-focused wellness products. As a third generation, family – owned company we have remained committed to our founding values while continuing to innovate and grow. Our mission is simple: change lives through nutrition. That mission extends not only to our customers but also to our employees. At Standard Process, you'll find the stability of a well-established organization combined with the entrepreneurial spirit of a company that empowers its sales team to build relationships, grow business, and make a direct impact. **What You'll Do*** Create and optimize email campaigns that support product launches, promotions, practitioner education, and customer engagement initiatives* Build and manage automated email and SMS journeys that help deliver the right message to the right audience at the right time* Develop targeted audience segments and personalized communications using customer engagement and behavioral data* Create, maintain, and enhance marketing automation workflows that improve customer experiences and support business goals* Partner with Brand, Creative, Digital Marketing, Sales, and other teams to bring integrated marketing campaigns to life* Manage SMS marketing campaigns and automated text message programs that support key company initiatives* Monitor campaign performance and identify opportunities to improve engagement, conversions, and overall effectiveness* Conduct A/B testing and apply insights to continuously improve campaign performance and customer experiences* Provide campaign reporting and performance insights to help guide future marketing efforts* Serve as the go-to resource for email marketing, SMS communications, and marketing automation best practices* Support audience management, campaign setup, data quality initiatives, and marketing technology improvements* Help ensure communications follow deliverability, subscription management, and consent best practices* Identify opportunities to improve workflows, processes, and overall marketing program effectiveness* Stay current on industry trends, emerging technologies, and best practices in email marketing, SMS marketing, and marketing automation **Qualifications****Education*** Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Analytics, or a related field required**Experience*** 5+ years of experience in email marketing, marketing automation, CRM marketing, lifecycle marketing, or a related digital marketing discipline* Experience building and optimizing email campaigns, customer journeys, nurture programs, and automation workflows* Experience analyzing campaign performance and leveraging data to improve engagement, conversion, and customer experience* Experience managing multiple projects and collaborating across cross-functional teams* Experience working with marketing automation, CRM, email marketing, and analytics platforms**Skills and Qualifications*** Passionate about working for a mission-driven organization dedicated to improving lives through whole-food nutrition* Naturally curious and energized by using data, technology, and customer insights to improve marketing performance* Self-motivated and proactive, with a continuous improvement mindset* Comfortable managing multiple priorities in a fast-paced environment while maintaining accuracy and effectiveness **Additional Requirements*** Ability to work on-site at our Headquarters in Palmyra, WI at least two days per week* Ability to manage multiple concurrent campaigns and business priorities while meeting deadlines* Experience managing SMS marketing programs and multi-channel nurture campaigns* Experience with audience segmentation, customer journey mapping, and personalization strategies* Marketing automation, email marketing, analytics, or CRM platform certifications preferred* HubSpot or Salesforce experience is preferred