Email Marketing and Lead Generation Specialist

Concertina Team Pty Ltd; United States; Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Concertina Team Pty Ltd, a U.S.-based industrial manufacturing company, seeks an Email Marketing and Lead Generation Specialist to drive content to customers and prospects mainly through HubSpot email campaigns, with LinkedIn support. The role focuses on re-engaging existing accounts, not cold outreach, with full LinkedIn training provided.

The ideal candidate has 5+ years of B2B email marketing experience, hands-on HubSpot skills, and strong business writing.

Qualifications

• 5+ years in B2B email marketing with HubSpot experience (lists, segmentation, workflows, templates, reporting).
• Proven nurture or re-engagement campaigns with measurable results.

Responsabilités

• Plan and send a regular email calendar in HubSpot.
• Build nurture and re-engagement sequences for priority accounts.
• Write and edit clear, plain English copy for a technical B2B audience.
• Protect deliverability through list hygiene and testing.
• Clean and segment HubSpot database by account, role, product line, region, and source.
• Set up and maintain HubSpot lists, workflows, properties, and email templates.
• Track opens, clicks, replies, and meetings; flag warm accounts to sales.
• Publish and schedule content on LinkedIn profiles and company page (≈15–20 hours/week).
• Grow LinkedIn network and hand conversations to sales.
• Run welcome sequences for acquired customers; develop repeatable playbooks.
• Send a short weekly update on outreach, outcomes, and next steps.
• Handle customer lists, pricing, and account information with discretion.

Connaissances

B2B email marketing

HubSpot

Copywriting

Email deliverability

Segmentation

Reporting

Outils

HubSpot

LinkedIn

Description du poste

Email Marketing and Lead Generation Specialist

We are seeking an Email Marketing and Lead Generation Specialist to join a growing U.S.-based industrial manufacturing company. You will put the company's content in front of the customers and prospects who already know it, mainly through HubSpot email campaigns, with LinkedIn alongside it. Most of the work is re-engaging and deepening existing accounts, not cold outreach, and full LinkedIn training is provided.

The ideal candidate has 5+ years of B2B email marketing experience, hands-on HubSpot skills and strong business writing.

Responsibilities:

• Plan and send a regular email calendar to the company's customer and prospect lists in HubSpot, built from content produced by our in-house content team.
• Build nurture and re-engagement sequences for priority accounts, lapsed customers and contacts at newly acquired companies.
• Write and edit clear, plain-spoken copy for a technical, traditional B2B audience, including emails sent under the company president's name.
• Protect deliverability through list hygiene, testing and sender reputation best practices.
• Clean and segment the HubSpot database by account, contact role, product line, region and acquisition source.
• Set up and maintain HubSpot lists, workflows, properties and email templates.
• Track opens, clicks, replies and meetings, and flag warm accounts to the sales team quickly.
• Publish and schedule approved content on the president's LinkedIn profile and the company page (about 15 to 20 hours per week).
• Grow the president's LinkedIn network with relevant customers, prospects and industry contacts, and hand real conversations to sales.
• Run welcome and introduction sequences for customers joining from acquired companies, and package what works into a repeatable playbook.
• Send a short weekly update on what went out, what landed, warm accounts and next week's plan.
• Handle customer lists, pricing and account information with strict discretion.

Qualifications:

• 5+ years in B2B email marketing, with hands-on HubSpot experience: lists, segmentation, workflows, templates and reporting.
• Proven nurture or re-engagement campaigns for an existing customer base. Examples with results are expected.
• Strong written English and business copywriting. A writing sample is expected.
• Working knowledge of email deliverability and list hygiene.
• Comfortable turning one piece of content into several formats (email, social post, short summary).
• Organized and reliable, able to run a steady weekly calendar with little supervision.

Strongly Preferred:

• LinkedIn content publishing, engagement or outreach experience (Sales Navigator a plus). Not required, since full LinkedIn training is provided.
• Experience marketing to manufacturing, industrial, chemical or distribution buyers.
• Account-based marketing experience.
• HubSpot certifications (Email Marketing, Marketing Hub).
• Basic Canva skills for email layouts.

Requirements:

• Updated Resume/CV, plus campaign examples and a writing sample.
• Available to work US Eastern Time business hours (Monday to Friday, 9:00 AM - 5:00 PM ET).
• Ability to work in a fast-paced, dynamic environment.
• Reliable internet connection and personal computer.
• UPS/battery backup to ensure continuity during power interruptions.
• WFH set-up.
• HMO.