Email Growth & Performance Analyst

Bloomingdale's; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Bloomingdale’s is seeking an Email Marketing Analyst to partner with cross-functional teams and drive the performance of the email program. You will manage assets, QA campaigns, and deliver actionable insights to optimize delivery and engagement.

You will develop testing plans, analyze campaigns, and support customer journeys and triggers with vendors. A Bachelor's degree and 1–2 years experience are helpful; Salesforce Marketing Cloud and data visualization tools are preferred.

Qualifications

• Bachelor's Degree from a 4-year college or university.
• 1-2 years related experience.
• Salesforce Marketing Cloud experience preferred.
• Knowledge of data visualization concepts and tools (Tableau, Adobe Analytics, Excel, Movable Ink, etc.).
• Ability to think creatively, strategically and technically.

Responsibilities

• Plan, execute, and analyze individual email campaigns for selected families of business.
• Aid with development & analysis of weekly/monthly/campaign reporting and actionable next steps.
• Develop and implement quarterly testing plan focusing on all aspects from idea generation, execution, and result evaluation.
• Ability to manage & track multiple assets at different stages in production to ensure timely delivery to email vendor.
• Assist in the development & execution of customer journeys, triggers, and personalized campaigns.
• Collaborate with our vendors to plan and execute new initiatives, as well as troubleshoot existing processes.
• Perform other duties as assigned.

Skills

Cross-functional collaboration

Data analysis

Communication

Pressure management

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Tableau

Adobe Analytics

Excel

Movable Ink

Job description

Bloomingdale’s is seeking an Email Marketing Analyst to partner with cross-functional teams and drive the performance of the email program. You will manage assets, QA campaigns, and deliver actionable insights to optimize delivery and engagement.

You will develop testing plans, analyze campaigns, and support customer journeys and triggers with vendors. A Bachelor's degree and 1–2 years experience are helpful; Salesforce Marketing Cloud and data visualization tools are preferred.