Bloomingdale's Email Analyst

BoF Careers; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Bloomingdale's in New York is seeking an Email Marketing Analyst to evaluate performance of the total email program and provide actionable recommendations, while supporting asset management and QA of campaigns. The role requires partnering with Buying, Site Merchandising and Creative to drive daily email campaigns and enhance the program's impact.

You will collaborate across teams, leverage data visualization tools, and contribute to a channel that remains central to the interactive space.

Qualifications

• Bachelor's degree required.
• 1-2 years related experience.
• Strong communication across teams.
• Strong leadership and interpersonal skills.
• Experience with Salesforce Marketing Cloud preferred.
• Knowledge of data visualization tools (Tableau, Adobe Analytics, Excel, Movable Ink).
• Creative, strategic, and technically minded.

Responsibilities

• Plan, execute, and analyze email campaigns for selected business families.
• Contribute to weekly/monthly campaign reporting and actionable insights.
• Develop and implement quarterly testing plans across ideas, execution, and results.
• Manage multiple assets through production to ensure timely delivery.
• Assist in customer journeys, triggers, and personalized campaigns.
• Collaborate with vendors on new initiatives and troubleshoot processes.
• Perform other duties as assigned.

Skills

Email marketing

Campaign analysis

Reporting

Cross-functional collaboration

Communication skills

Leadership

Education

Bachelor's Degree from a 4-year college or university

Tools

Salesforce Marketing Cloud

Tableau

Adobe Analytics

Excel

Movable Ink

Job description

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Across all brand touchpoints-from Bloomingdales.com to our newest small store concept, Bloomie's-everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

About

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Across all brand touchpoints-from Bloomingdales.com to our newest small store concept, Bloomie's-everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Job Overview

The Email Marketing Analyst will work with all analyst levels & the manager for email marketing, evaluating performance of total email program simultaneously providing actionable recommendations. The Analyst will also support the day to day management of assets and quality assurance of email marketing campaigns, ensuring impeccable delivery & execution of marketing messages. This individual must partner with cross functional teams including Buying, Site Merchandising, and Creative to develop daily email campaigns. The email marketing program is one of the most important channels within the interactive space and organization and drive to become a channel expert are paramount. The Email Marketing Analyst must be able to work under pressure, have an entrepreneurial spirit, strong organizational skills & the ability to partner with multiple teams.

Essential Functions

• Plan, execute, and analyze individual email campaigns for selected families of business
• Aid with development & analysis of weekly/monthly/campaign reporting and actionable next steps
• Develop and implement quarterly testing plan focusing on all aspects from idea generation, execution, and result evaluation
• Ability to manage & track multiple assets at different stages in production to ensure timely delivery to email vendor
• Assist in the development & execution of customer journeys, triggers, and personalized campaigns
• Collaborate with our vendors to plan and execute new initiatives, as well as troubleshoot existing processes
• Perform other duties as assigned

Qualifications

• Bachelor's Degree from a 4-year college or university
• 1-2 years related experience
• Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
• Salesforce Marketing Cloud experience preferred
• Knowledge and understanding of data visualization concepts and tools (Tableau, Adobe Analytics, Excel, Movable Ink, etc.)
• Ability to think creatively, strategically and technically
• Ability to work a flexible schedule based on department and Company needs
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

This job description is not all inclusive; additionally, Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. - including Macy's, Bloomingdale's, and Bluemercury - is an equal opportunity employer, committed to a diverse and inclusive work environment.

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