Email Content Manager

Nashville Public Radio; Franklin (TN); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical Insurance

401k with company match

Paid vacation and sick leave

Job summary

Nashville Public Radio is seeking an Email Content Manager to provide leadership in email marketing campaigns aimed at fostering engagement and inspiring action. This role includes planning, executing, and analyzing email campaigns using the Braze platform, while collaborating with various teams throughout the organization.

Ideal candidates will have a Bachelor’s degree in digital marketing and at least three years of relevant experience, particularly in managing and optimizing email campaigns. The position is located on-site in Franklin, Tennessee. Join us and be part of a dynamic team!

Qualifications

• Minimum three years' experience in email or digital marketing.
• Experience creating and managing email campaigns.
• Solid understanding of performance metrics and best practices.

Responsibilities

• Plan, build, test, schedule, send and monitor email marketing campaigns.
• Analyze and report on email metrics.
• Grow email subscriber lists for K-LOVE brands.

Skills

Digital marketing

Email campaign management

Audience segmentation

A/B testing

Copywriting

Education

Bachelor’s degree in digital marketing or related field

Tools

Braze

Adobe Creative Cloud

Wrike

Job description

Overview

This isn't just planning email marketing campaigns. It's stewardship of the message. Inspiring people to move closer to Jesus. The Email Content Manager provides leadership for the creation, distribution, optimization and reporting on branded and campaign content across the email channel. This role is responsible for daily email execution using the Braze platform to build audience segments, build emails, manage campaigns and monitor and report on performance. The Email Content Manager works within the Marketing Department to service stakeholders (e.g., Radio Programming, Live Events, Donor Engagement, Technology, Books, Movies and Podcasts) and works alongside the digital team focused on websites, apps and social media. This is an onsite role in Franklin, TN.

Here’s Some Of What You Will Be Doing...

• Plan, build, test, schedule, send and monitor email marketing campaigns.
• Maintain and manage an editorial calendar to plan, organize and schedule email campaigns, ensuring consistent communication cadence and alignment with broader marketing initiatives.
• Improve, orchestrate, and create emails utilizing provided copy, graphics, links and other assets.
• Understand and help create rich user experiences involving email and digital platforms.
• Build, edit and improve audience segments for emails.
• Identify, recommend and implement best practices for improving engagement rates and optimize campaign results.
• Devise and conduct A/B tests to determine areas to improve subject lines, copy, design and images.
• Analyze and report on email metrics.
• Work with in project management software (e.g. Wrike) to track progress on graphics, copy, links and collaborate with designers, producers and other channel managers.
• Connect and add audience data from internal or third-party data sources.
• Work with stakeholders for all touchpoints of a user’s journey in an email campaign (e.g., landing page, form, confirmation message, confirmation email, follow-up email, etc.), using clear, engaging and persuasive language.
• Learn and adhere to best practices for email campaigns and industry standards.
• Grow email subscriber lists for K-LOVE brands (i.e., K-LOVE, Air1, Goodsource, K-LOVE Kids).
• Perform other duties as assigned.

Here’s Some Experience And Skills We Are Seeking...

• Bachelor’s degree in digital marketing, Marketing, Digital Media Studies, Computer Science, Communications, or a combination of education/training with relevant experience required.
• Minimum three years’ experience in email or digital marketing.
• Experience creating, optimizing, distributing and managing email campaigns.
• Experience using email marketing platforms; experience with Braze preferred.
• Experience developing audience segments and automation strategies.
• Knowledge of Adobe Creative Cloud, including Photoshop preferred.
• Experience with project management tools (e.g., Wrike) preferred.
• Experience in digital campaign development with an understanding of performance metrics, best practices, and digital trends (e.g., SEO best practices).
• Experience with A/B testing and implementation of strategies to improve email performance preferred.
• Knowledge of HTML preferred.
• Ability to learn and master new software.
• Solid understanding of copywriting, formatting and distributing content digitally.
• Detail oriented with experience in AP Style a plus.
• Naturally inclined to make things simpler and more intuitive, sensitive to how UI can help users, sensitive to color, layout, space, icons and visual hierarchy.
• Ability to look toward the future to keep digital properties cutting-edge and ready for the evolving digital landscape.
• Highly motivated individual who can work in the details, while ensuring the overall program is on strategy.
• A collaborative and flexible style, with strong service mentality. Need to be seen as a team player.
• Excellent interpersonal skills with the ability to develop sincere business/ministry relationships.
• Strong written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

What can we offer you?

Some Of Our Benefits Package Includes

• Medical Insurance, Vision Insurance and company paid Dental
• Company paid life insurance and short term/long term disability insurance
• Company 401k with a generous company match
• Parental leave with Baby Bonding pay
• Generous paid vacation, sick leave and holiday time off
• Amazing company culture that includes exclusive access to concerts, movie premieres, media industry events, etc

“As an Equal Opportunity Employer, K-LOVE makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class, characteristic or status. However, K-LOVE is also a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, p ursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), K-;LOVE has the right to hire only candidates who agree with the Company’s Statement of Faith. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act. ”