Email & Audience Communications Manager

USA Triathlon; Colorado Springs (CO); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Employer-paid medical benefits

Supportive culture

Job summary

USA Triathlon is seeking an Email & Audience Communications Manager to own our direct line to the community. You will lead high-volume email campaigns around championships, membership drives, and fundraising, collaborating with Events, Philanthropy, Corporate Partnerships, and Content teams.

The role requires hands-on Salesforce Marketing Cloud expertise, strong data segmentation, and a diligent process mindset to ensure deploys are accurate, timely, and compliant.

Qualifications

• 4–6+ years of hands-on email marketing, including experience with Salesforce Marketing Cloud or a comparable platform.
• Experience with segmentation, personalization and data-driven email campaigns.

Responsibilities

• Plan and run email campaigns driving registrations and participation for national championships, Endurance Exchange, other series and events, plus membership drives and giving days.
• Own every newsletter: plan, build and deploy Membership, Club, Coaches, Age Group Team USA, Race Director and Foundation newsletters.
• Deploy legal, policy and compliance communications accurately and on deadline with proper send classifications.
• Manage the email calendar in line with campaigns, renewals, championships and the Olympic calendar; deploy in Salesforce Marketing Cloud with QA checks.
• Build audiences from CRM data, refine segmentation, and expand personalization with AMPscript.
• Document workflows, templates and QA standards; streamline processes as volume grows.
• Write compelling email copy with the brand voice to drive opens and action.
• Run A/B tests on subject lines, content, layout, send time and frequency; tie results to registrations and donations.
• Protect list health and governance; manage opt-ins, suppression and compliance with CAN-SPAM and privacy laws.

Skills

SFMC

SQL

AMPscript

HTML/CSS

Email marketing

Campaign planning

Tools

Salesforce Marketing Cloud Connect

Job description

Company Summary

At USA Triathlon, we believe in the power of sport to transform lives, and in the strength of a team that lives that passion and mission every day. As the Olympic and Paralympic National Governing Body (NGB) for triathlon and multisport in the U.S., we’re driven to grow participation, inspire communities, and empower athletes of all backgrounds to reach their personal bests.

We’re a team of bold thinkers, passionate doers, and collaborative leaders united by service, performance, innovation, and inclusion. Recognized by the U.S. Olympic & Paralympic Committee for our commitment to diversity and inclusion, we offer unlimited PTO, 100% employer-paid medical benefits, and a supportive culture that celebrates excellence and balance.

Every day, our work is fueled by our Purpose, Mission, and Vision:

• Purpose: Give everyone a chance to tri: removing barriers and creating opportunities for all.
• Mission: Drive success for multisport from the starting line to lifelong love.
• Vision: Bring triathlon to new places, people, and possibilities.
  
  

We’re the hub for a nationwide multisport community of athletes, coaches, race directors, and clubs. From youth and collegiate development to supporting the core of our grassroots racing community and high-performance programming building to Olympic and Paralympic Games, USA Triathlon drives the future of endurance sport in America.

Position Summary

USA Triathlon is hiring an Email & Audience Communications Manager to own our most direct line to the community. Email is how more than 300,000+ members, and the athletes, coaches, race directors, clubs, donors and fans around them, engage with our greater sports ecosystem, register for key events, understand benefits of membership, follow USA TRI, give to the Foundation and stay connected to the sport across USA Triathlon, USA TRI and the USA Triathlon Foundation.

On the Growth Marketing team, you’ll lead email campaigns for our biggest moments, from championships and registration openings to giving days and the LA 2028 Games, and own every newsletter and required communication we send. Success is measured by outcomes: registrations, memberships, donations, purchases and an engaged audience. This role fits someone who loves the craft of email, cares about the details, and builds processes that keep a high-volume program accurate and on time.

Essential Job Functions

• Lead campaigns for our biggest moments. Plan and run email campaigns that drive registrations and participation for national championships, Endurance Exchange, other series and sanctioned events, plus membership drives, giving days and LA 2028 moments. Partner with Events, Philanthropy, Corporate Partnerships, the Content team and the Growth & Lifecycle Manager from plan to results.
• Own every newsletter. Plan, build and deploy the full portfolio, including the Membership, Club, Coaches, Age Group Team USA, Race Director and Foundation newsletters, and make each one worth opening. Maintain templates and modules within brand standards set with Creative Services.
• Own required and compliance communications. Deploy legal, policy and compliance sends accurately and on deadline with the correct send classification. Partner with Legal on approvals and keep a clear record of what was sent, to whom and when.
• Own the calendar and every send. Manage the email calendar in line with Marketing Operations’ campaign calendar, planning ahead of renewals, championships, registration deadlines, giving days and the Olympic and Paralympic calendar. Build and deploy in Salesforce Marketing Cloud, with QA built into every send through checklists, test sends and peer review.
• Build and engage our audiences. Build audiences from Salesforce CRM and membership data, sharpen segmentation, and expand personalization with dynamic content and AMPscript. Grow opt-ins and win back lapsed subscribers.
• Improve how we work. Document and strengthen workflows, templates and QA standards, and cut manual work as volume grows. When something goes wrong, fix it quickly, communicate clearly and update the process.
• Write for the inbox. Turn stories from the Content team into email, with subject lines, preheaders and copy in the brand voice that get people to open and act.
• Test and measure outcomes. Run ongoing A/B tests on subject lines, content, layout, send time and frequency, and roll winners into standards. Tie email to registrations, memberships, donations and purchases, feed Marketing Operations dashboards, and turn results into recommendations.
• Protect list health and governance. Set frequency rules, send priority and preference management. Monitor inbox placement, bounces, complaints and unsubscribes; manage authentication, suppression and list hygiene; and comply with CAN-SPAM, CASL, privacy requirements and USOPC, IOC and IPC rules, including Rule 40.
  
  

Supervisory Responsibilities

• None. May coordinate contractors and cross-functional contributors on email deliverables.
  
  

Knowledge, Skills, And Abilities

• Salesforce Marketing Cloud expertise. Hands-on with Email Studio, Content Builder, Automation Studio, Journey Builder, Data Extensions.
• Technical fluency. SQL for segmentation, AMPscript for personalization, and HTML and CSS for email.
• Detail orientation. Catches small things early, builds checks into the process, and learns from mistakes.
• Campaign thinking. Plans multi-send campaigns around a goal and a deadline across teams.
• Audience empathy. Writes for the real person behind each send, from first-time racer to donor.
• Segmentation and testing. Builds relevant audiences from CRM data and ties tests to conversions and revenue.
• Email copywriting. Sharp subject lines, preheaders and copy that drive action in the brand’s voice.
• Deliverability. Understands sender reputation, authentication (SPF, DKIM, DMARC), list hygiene and inbox placement.
• Organization and communication. Manages many sends, stakeholders and deadlines at once; documents processes; explains technical issues in plain language and holds the line on governance.
  
  

Qualifications

• 4–6+ years of hands-on email marketing, including at least 2 years in Salesforce Marketing Cloud or a comparable platform.
• A track record running a high-volume program accurately and on schedule, including campaigns tied to registration, sales or fundraising goals.
• Experience with SQL, data extensions, AMPscript, dynamic content and CRM data, ideally Salesforce CRM and Marketing Cloud Connect.
• Experience managing deliverability and list health, and measuring email’s impact on conversions and revenue through A/B testing.
• Strong email copywriting skills; writing samples required.
• Strong project management across multiple priorities and stakeholders in a lean environment.
  
  

Preferred

• Salesforce Marketing Cloud Email Specialist or Administrator certification.
• Email experience with a membership organization, nonprofit or sports property, including fundraising or sponsorship programs.
• Experience with SMS or other audience channels, and familiarity with endurance or participation-based sport.
  
  

Working Conditions And Physical Requirements

• USA Triathlon offers a hybrid work schedule and requires this position to be on site at USAT headquarters in Colorado Springs, CO at least two days per week
• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. The employee may be required to exert force to manipulate or move items weighing up to 30 pounds.
• This position may require limited non-traditional work hours including evenings, weekends, and some holidays related to USA Triathlon event attendance and support. Event attendance and support may entail travel, including outside of traditional office hours, to USA Triathlon events and/or international events
  
  

EEO Statement

USA Triathlon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Disclaimer

This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. Duties and responsibilities may change as business needs evolve.