Education Marketing Manager

Moody Bible Institute; Chicago (IL); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Moody Bible Institute is seeking a strategic, audience-focused Education Marketing Manager On-Campus Programs to help connect prospective students with life-changing educational opportunities grounded in biblical truth. The role develops and executes integrated marketing strategies supporting awareness, recruitment, enrollment, and engagement for Moody's on-campus programs.

Hybrid work arrangement with collaboration across Admissions, academic leaders, and Marketing & Strategic Communications

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4 to 6 years of professional marketing experience.
• Strong written and verbal communication skills.
• Experience developing and executing integrated marketing campaigns.
• Digital marketing and audience segmentation experience.
• Experience using data and performance metrics to guide marketing decisions.

Responsibilities

• Develop and execute integrated marketing strategies across channels.
• Serve as primary marketing partner for education programs and stakeholders.
• Collaborate with Admissions to support recruitment strategies.
• Create audience-focused messaging for prospective students and influencers.
• Coordinate marketing efforts across creative, digital, social, web, and CRM teams.
• Analyze enrollment data and campaign performance to improve results.
• Oversee marketing and recruitment materials ensuring brand consistency.
• Manage budgets and vendor relationships.

Skills

Integrated marketing

Digital marketing

Campaign management

Data-driven decision making

Communication

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Job description

This job was posted by https://illinoisjoblink.illinois.gov : For more Information, Please See https://illinoisjoblink.illinois.gov/jobs/13697340

Shape the Story. Advance the Mission.

Moody Bible Institute is seeking a strategic, audience-focused Education Marketing Manager On-Campus Programs to help connect prospective students with life-changing educational opportunities grounded in biblical truth. In this role, you will develop and execute integrated marketing strategies that support awareness, recruitment, enrollment, and engagement for Moody's on-campus programs. Working collaboratively with Admissions, academic leaders, and Marketing & Strategic Communications teams, you will help translate institutional priorities into compelling marketing campaigns that inspire the next generation of Christian leaders.

About Us

Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word.

Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.

The Opportunity

The Education Marketing Manager serves as a strategic marketing partner for assigned on-campus education programs, helping drive recruitment and enrollment goals through audience-centered, data-informed marketing initiatives. This role is responsible for developing integrated marketing strategies, managing campaigns across multiple channels, and ensuring alignment with Moody's brand, mission, and enrollment objectives.

What Youll Do

• Develop and execute integrated marketing strategies that support awareness, lead generation, recruitment, enrollment, and yield goals.
• Serve as the primary marketing partner for assigned academic and enrollment stakeholders, translating priorities into actionable campaigns and initiatives.
• Collaborate closely with Admissions to support recruitment strategies and optimize the prospective student journey.
• Create audience-focused messaging and campaigns for prospective students and key influencers, including parents, pastors, churches, alumni, and other constituents.
• Coordinate integrated marketing efforts across creative, digital marketing, social media, web, video, communications, radio, CRM/email, and Business Intelligence teams.
• Analyze market research, enrollment data, audience insights, and campaign performance to identify opportunities and improve results.
• Oversee development of marketing and recruitment materials while ensuring consistency with Moody's brand standards.
• Support digital and web strategies to ensure program content remains current, engaging, and aligned with recruitment priorities.
• Manage assigned budgets and vendor relationships, ensuring resources are used effectively to achieve strategic objectives.
• Identify and develop student, faculty, alumni, and program stories that demonstrate the distinct value of a Moody education.
• Support key recruitment events and institutional initiatives through coordinated marketing and communications efforts.
• Stay informed of higher education marketing trends, audience behaviors, emerging technologies, and competitive dynamics.
• Perform other duties as assigned.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 to 6 years of professional marketing experience.
• Strong written and verbal communication skills.
• Experience developing and executing integrated marketing campaigns.
• Digital marketing and audience segmentation experience.
• Experience using data and performance metrics to guide marketing decisions.
• Strong strategic planning, organization, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success building collaborative relationships across teams and stakeholders.
• Strong attention to detail with the ability to maintain a strategic perspective.

Preferred

• Higher education or enrollment marketing experience.
• Experience marketing to prospective students and their families.
• Experience managing marketing budgets and vendor or agency relationships.
• Experience serving within a Christian ministry, university, or mission-driven organization.

Work Environment

Hybrid work arrangement with an expectation of working from the Moody office three days per week.

Typical schedule: Monday through Friday, 8:00 a.m. to 4:30 p.m. (38.75 hours per week).

Minimal travel required.

Additional Information

Candidates must demonstrate alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values.

Employees are required to affirm Moody's Statement of Faith and adhere to Community Standards.

Moody Bible Institute values diversity and seeks team members who engage others in ways that honor its biblical foundation.

Moody complies with applicable nondisc