EDU Advantage Marketing Representative

B&H Photo Video; New York (NY); On-site; USD 42,000 - 66,000; Full time

Job summary

B&H Photo Video is seeking an EDU Advantage Representative to promote the B&H brand within college communities, primarily in photo, video and pro audio segments. Under supervision, you will execute campaigns on campus, present B&H and vendor products, and build enthusiasm for our products among students.

This role involves hosting events at schools, developing marketing strategies from event feedback, traveling frequently, coordinating with manufacturer reps, and reporting to the

Qualifications

• 1–2 years leading marketing campaigns.
• Product knowledge in photo, video, or audio equipment.
• Valid driver's license and willingness to drive.

Responsibilities

• Promotes the B&H organization, products and services in a positive manner.
• Builds customer relationships utilizing the EDU Advantage program.
• Develops relationships with schools in order to host student events to promote and increase visibility and exposure.
• Strategizing, organizing and coordinating student events.
• Develops marketing strategy based on feedback and data from student events and contact with school representatives.
• Expanding the student community through student engagement with EDU programming.
• Frequent travel as required.
• Communicate with manufacturer representatives.
• As assigned by manager.

Skills

Advanced networking

Professional communication

Analytical thinker

Interpersonal skills

Detail oriented

Knowledge of B&H products

Education

1–2 years marketing campaign leadership

Product knowledge in photo/video/audio

Valid driver’s license

Job description

Under supervision, the EDU Advantage Representative seeks to develop company brand loyalty at the earliest stages within the college student population, more specifically within the segment of photo, video and pro audio consumers. The EDU Advantage Representative executes all aspects of the marketing campaign within the school, including presenting both B&H and vendor products and services. The overall goal is to maximize the visibility and exposure of the company’s products and services, so that photo, video, and audio equipment become synonymous with the B&H brand name.

• Promotes the B&H organization, products and services in a positive manner
• Builds customer relationships utilizing the EDU Advantage program
• Develops relationships with schools in order to host student events to promote and increase visibility and exposure
• Strategizing, organizing and coordinating student events
• Develops marketing strategy based on feedback and data from student events and contact with school representatives
• Expanding the student community through student engagement with EDU programming

Additional Responsibilities:

• Frequent travel as required
• Communicate with manufacturer representatives
• As assigned by manager

Specific Knowledge, Skills and Abilities:

• Advanced networking skills
• Professional phone demeanor and articulate communication skills
• Analytical thinker and quick problem solver
• Exercise interpersonal skills within team environment
• Detail-oriented and quick thinker
• Knowledge of B&H product lines

Preferred Education, Experience and Licenses:

• Minimum 1-2 years experience leading marketing campaigns
• Product knowledge in photo, video, or audio equipment
• Valid Driver’s License and willingness to drive is required