EdTech Product Marketing Manager – Global Launches

Wellio; United States; Hybrid; USD 70,000 - 99,000; Full time

Job summary

Wellio is hiring a Product Marketing Manager to bridge product development and school users. You will craft launches, create messaging, and enable Sales and Customer Success with compelling materials.

You’ll help shape Wellio’s Wellbeing Management System and guide pricing strategies as the business expands into new markets. You’ll work closely with our Head of Marketing and cross-functional teams across Product, Sales and Customer Success.

Qualifications

• 4+ years in product marketing or a closely related B2B SaaS role.
• Experience in positioning, go-to-market and sales enablement.
• Ability to understand customer needs and turn insights into better decisions.
• Excellent written and verbal communication; capable of creating compelling stories.

Responsibilities

• Own product launches and go-to-market plans, including messaging and assets.
• Drive customer marketing and adoption through lifecycle campaigns and case studies.
• Develop sales enablement materials and train teams on new capabilities.
• Shape positioning and messaging for Wellio and its Wellbeing Management System.
• Collaborate on pricing and packaging decisions with leadership.

Skills

Product marketing

Go-to-market

Sales enablement

Copywriting

Stakeholder management

AI fluency

Multi-market marketing

Tools

HubSpot

Customer.io

Canva

Claude

Manus

Job description

Wellio is hiring a Product Marketing Manager to bridge product development and school users. You will craft launches, create messaging, and enable Sales and Customer Success with compelling materials.

You’ll help shape Wellio’s Wellbeing Management System and guide pricing strategies as the business expands into new markets. You’ll work closely with our Head of Marketing and cross-functional teams across Product, Sales and Customer Success.