eCommerce Specialist II

Shutterfly; Eden Prairie (MN); On-site; USD 64,000 - 76,000; Full time

Job summary

Shutterfly is seeking a Website Operations Specialist to own content execution across our website and mobile app using Optimizely CMS. You will publish, maintain, and QA content to ensure accurate, on-brand experiences at scale.

You’ll collaborate with Marketing, Product, Creative, and Engineering to translate priorities into high-quality digital experiences and drive improvements in workflows and performance.

Qualifications

• 3+ years in online merchandising or managing eCommerce websites.
• Experience with large-scale content management systems (CMS).
• Detail-oriented; highly visible work.
• Ability to work in a team as well as independently.
• Affinity for delivering great customer experiences.

Responsibilities

• Manage, publish, and maintain website and mobile app content via Optimizely CMS.
• Build and optimize landing pages and mobile app screens to support merchandising goals.
• Execute promotional content across site pages in line with campaigns.
• Maintain global and category navigation for seamless browsing.
• Support homepage and promo page updates reflecting campaigns.
• Participate in QA for site and app content prior to launch.
• Collaborate with Site Ops and cross-functional teams on requirements and timelines.
• Work with product teams to support CMS enhancements and bug fixes, including testing.

Skills

Online merchandising

CMS expertise

Detail-oriented

Team collaboration

Customer focus

Tools

Optimizely CMS

Job description

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

Brief Description:

As a Website Operations Specialist, you will play a critical role in shaping and delivering the Shutterfly brand experience across our website and mobile app. This is a highly executional, hands‑on role focused on building, publishing, and maintaining site content through our Content Management Systems (CMS). You will own day‑to‑day content execution, ensuring experiences are accurate, timely, scalable, and aligned with merchandising, promotional, and customer experience strategies.

This position reports to the Manager of eCommerce Site Operations and partners closely with eCommerce Site Merchandising, Creative, Marketing, Product, and Engineering teams to translate business priorities into high‑quality digital experiences. You’ll balance operational excellence with a strong attention to detail—driving flawless execution at scale while continuously identifying opportunities to improve workflows, performance, and content scalability.

Key Responsibilities:

• Manage, publish, and maintain website and mobile app content using Optimizely CMS, ensuring accuracy, consistency, and brand standards across all experiences.
• Build and optimize landing pages and mobile app screens that support merchandising goals and enhance the customer journey.
• Execute promotional content—including banners, modules, and placements—across site pages in alignment with campaign, pricing, and merchandising strategies.
• Maintain and update global and category-level navigation to ensure a seamless, intuitive browsing experience.
• Support homepage and promotional page updates to reflect active campaigns, offers, and seasonal initiatives.
• Participate in quality assurance (QA) for site and app content, validating functionality, accuracy, and visual integrity prior to launch.
• Partner closely with the Site Operations team and cross‑functional stakeholders—including Marketing, Pricing & Promotions, Creative, Product and eCommerce—to align on requirements, timelines, and execution plans.
• Collaborate with product teams to support CMS enhancements, bug fixes, and new feature development, including submitting tickets, testing functionality, and troubleshooting issues.

This role is perfect for someone who thrives in a fast‑paced digital environment, enjoys collaborating across teams, and has a passion for delivering exceptional online experiences.

Your success will be because you are/have...

• At least 3 years experience in online merchandising or managing eCommerce websites
• Experience with large‑scale content management systems (CMS).
• Detail‑oriented as your work is highly visible
• Ability to work as a team as well as independently.
• Possess an affinity for the customer and a desire to provide the best customer experience.

It is helpful, but not required to have:

• Experience with Optimizely CMS
• Technical ability to develop and troubleshoot HTML and CSS code

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$64,250-$81,500]
Connecticut and New York: [$64,250-$81,500]
Colorado, Illinois, Minnesota and Washington: [$64,250-$75,500]
Nevada: [$59,000-$81,500]
Maryland and New Jersey: [$67,750-$81,500]
Hawaii : [$59,000 – $71,000]