Ecommerce Specialist

HAIX® North America, Inc.; Lexington (KY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Disability insurance

Life Insurance and AD&D

401(k) program

Paid time off

Training and development opportunities

Job summary

HAIX® North America, Inc. seeks a technically skilled e‑Commerce Specialist to own our Shopware‑based North American online store and digital commerce operations.

You will bridge our US business with the German headquarters, ensuring that technical processes, system logic, and integrations run smoothly. You will combine hands‑on execution with strong technical understanding to optimize performance, user experience, privacy standards, and conversion rates across the digital ecosystem, while

Qualifications

• 3+ years in e‑commerce with a strong technical focus.
• Hands‑on experience with Shopware or comparable systems.
• Experience coordinating with external agencies (requirements, testing, deployments).
• Strong analytical and structured problem‑solving abilities.
• Ability to translate technical concepts for non‑technical stakeholders.
• Proven cross‑functional collaboration skills.
• Awareness of AI changes in e‑commerce to optimize scenarios.
• Experience with international e‑commerce setups.
• Knowledge of CRO, UX, or tracking tools.

Responsibilities

• Own and manage the technical operations of our Shopware‑based NA online store.
• Act as the first point of contact for internal teams on technical questions, processes, and logic.
• Coordinate technical development with US & Germany and external agencies.
• Serve as key interface between North America site and German e‑commerce/tech team.
• Test and validate new functionalities, plugins, and updates before deployment.
• Analyze, maintain, and optimize frontend and backend shop processes.
• Monitor and improve UX, privacy standards, conversion rates, and checkout processes.
• Manage online sales channels (store, marketplaces, performance channels).
• Identify bottlenecks and develop scalable solutions for stability and performance.
• Translate technical topics into business‑friendly language for non‑technical stakeholders.
• Collaborate cross‑functionally with marketing, sales, operations, and international teams.

Skills

Shopware experience

E‑commerce with tech focus

External agencies coordination

Analytical thinking

Ownership mindset

Clear communication

Cross‑functional collaboration

AI in e‑commerce

International e‑commerce setups

CRO/UX/tracking knowledge

Tools

Shopware platform

Job description

HAIX® is a family-owned footwear manufacturer trusted by thousands of firefighters, EMTs and paramedics, law enforcement officers, foresters and arborists, safety workers and more. We hand-craft over 1 million pairs of shoes annually and we are proud to sell them to dealers, distributors, and directly to individuals around the globe.

Our US office was established in 2003 and serves the United States and Canada.

Our mission has always been to make the best specialized footwear on the market. Period. We offer the industry's most innovative and thoughtfully designed products. We aim to create protective, comfortable footwear at a good price-to-performance ratio—boots that stand up to years of use under the most rigorous conditions. The safety of our customers is our top priority.

THE ROLE

We are looking for a technically skilled e-Commerce Specialist to take ownership of our North American e-Commerce site using Shopware, and the digital commerce operations. In this role, you will act as the key interface between our North American business and the German headquarters, ensuring that all technical processes, system logics, and integrations run smoothly and are continuously improved. You will combine hands‑on execution with strong technical understanding to optimize performance, scalability, and user experience across our digital ecosystem.

THE JOB

• Own and manage the technical operations of our Shopware-based North American online store
• Act as the first point of contact (first-level support) for internal teams regarding technical questions, processes, and system logic
• Coordinate technical development with internal stakeholders (US & Germany) and external agencies
• Act as the key interface between the North America website and the German e-commerce/tech team
• Test and validate new functionalities, plugins, and updates before deployment
• Analyze, maintain, and continuously optimize frontend and backend shop processes
• Monitor and improve UX, privacy standards, conversion rates, and checkout processes
• Manage and optimize online sales channels (online store, marketplaces, performance channels)
• Identify technical bottlenecks and develop scalable solutions to improve system stability and performance
• Translate technical topics into clear, business‑friendly communication for non-technical stakeholders
• Collaborate cross‑functionally with marketing, sales, operations, and international teams

THE SKILLS NEEDED

• 3+ years of experience in e-commerce with a strong technical focus
• Hands‑on experience with Shopware (preferred) or comparable eCommerce systems
• Experience working with external agencies (requirements, testing, deployment, approvals)
• Strong analytical and logical thinking skills, with the ability to quickly understand complex systems
• Structured, proactive, and solution‑oriented working style with high ownership
• Ability to communicate technical concepts clearly to non-technical stakeholders
• Experience in cross‑functional collaboration
• Able to incorporate AI changes to benefit e-Commerce situations
• Experience with international e-commerce setups
• Knowledge of conversion rate optimization (CRO), UX, or tracking tools

THE PERKS

HAIX is proud to offer a competitive salary and benefits packages, an outstanding company environment that fosters growth, education & development and a product and mission you can confidently stand behind.

• Stay healthy and covered with our competitive medical, dental, and vision plans, short-term and long-term disability insurance, and Life Insurance and AD&D.

Retirement Savings

• Plan for your future with our 401(k) program.

Paid Time Off

• Work-life balance is key! Enjoy paid vacation, sick days, and holidays to recharge and spend quality time with loved ones.

Training and Development

• Interested in developing your skills and working to take your next step in your career? HAIX offers an outstanding team environment that fosters growth, education & personal development opportunities that will grow with you!