Ecommerce Site Merchandiser — Outdoor Workwear

kbi; Denver (CO); Hybrid; USD 82,000 - 115,000; Full time

Job summary

Kontoor Brands is seeking a Site Merchandiser for Helly Hansen Workwear to own the onsite shopping experience and drive product discovery, conversion, and revenue through thoughtful assortment presentation and data-driven decisions.

The role requires blending analytical rigor with brand storytelling in an outdoor context, with a Denver hybrid work setup and base compensation in the mid-market range.

Qualifications

• 5+ years of eCommerce or digital merchandising experience in apparel, footwear, outdoor or workwear brands.
• Advanced Excel skills with pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health).
• Experience merchandising large product catalogs / data sets and seasonal assortments.
• Familiarity with CMS and ecommerce platforms (Magento, Shopify, Salesforce Commerce Cloud, or similar).
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent).
• Highly organized, detail-oriented, and comfortable managing multiple priorities.
• Strong communication skills and ability to influence cross-functional partners.
• Self-starter who thrives in a fast-paced, high-performance environment.
• Passion for outdoor products and customer experiences a plus.

Responsibilities

• Own the end-to-end onsite merchandising strategy across the homepage, category pages, collections, search, product merchandising and campaigns.
• Drive revenue, conversion rate and average order value by optimizing assortment, ranking, navigation, personalization and merchandising strategies.
• Lead seasonal launches, new product introductions, promotional events, and site merchandising execution to support commercial goals.
• Analyze site, product, customer and merchandising performance to identify trends, risks and opportunities - translating insights into prioritized recommendations and measurable business improvements.
• Develop, maintain and automate merchandising reporting, dashboards and performance tracking to support weekly, seasonal and strategic business decisions.
• Ensure site accuracy and operational excellence by managing product data, pricing, inventory visibility, categorization, promotional setup/ execution and overall site quality.
• Partner cross-functionally with Marketing, Creative, Planning, SEO, eCom Operations, Technology and Product teams to deliver a best-in-class digital customer experience.
• Continuously improve the digital shopping experience by testing merchandising strategies, monitoring customer feedback and competitive trends, and implementing best practices that strengthen brand storytelling and commercial performance.

Skills

5+ years ecommerce

Advanced Excel

Ecommerce KPIs

CMS familiarity

Analytics tools

Communication skills

Organized detail-oriented

Cross-functional collaboration

Tools

Magento

Shopify

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Constructor.io

Bloomreach

Job description

Kontoor Brands is seeking a Site Merchandiser for Helly Hansen Workwear to own the onsite shopping experience and drive product discovery, conversion, and revenue through thoughtful assortment presentation and data-driven decisions.

The role requires blending analytical rigor with brand storytelling in an outdoor context, with a Denver hybrid work setup and base compensation in the mid-market range.