Onsite Merchandising Lead – Outdoor Workwear

Kontoor Brands; Denver (CO); Hybrid; USD 82,000 - 115,000; Full time

Job summary

Kontoor Brands seeks a Site Merchandiser to own the Helly Hansen Workwear ecommerce onsite experience in Denver. You will drive discovery, conversion and revenue through thoughtful assortment, data-driven decisions, and brand storytelling in an outdoor context.

The role emphasizes end-to-end merchandising across homepage, category pages, and campaigns, with a focus on optimizing revenue metrics and cross-functional collaboration with Marketing, Planning, SEO and Operations.

Qualifications

• 5+ years of ecommerce or digital merchandising experience in apparel/outdoor/workwear.
• Advanced Excel, including pivot tables, lookups, and large dataset reporting.
• Strong understanding of ecommerce KPIs (conversion, AOV, sell-through, inventory).
• Experience merchandising large product catalogs and seasonal assortments.
• Familiarity with CMS and ecommerce platforms (Magento, Shopify, Salesforce Commerce Cloud).
• Experience with analytics tools (GA, Adobe Analytics).
• Highly organized, detail-oriented, with strong cross-functional influence.
• Self-starter in fast-paced, high-performance environment; proactive in data-driven improvements.
• Passion for outdoor products and customer experiences; AI-driven tools experience a plus.

Responsibilities

• Own the end-to-end onsite merchandising strategy across the customer journey, including homepage, category pages, collections, search, product merchandising and campaigns.
• Drive revenue, conversion rate and average order value by optimizing product assortment, ranking, navigation, personalization and merchandising strategies.
• Lead seasonal launches, new product introductions, promotional events, and site merchandising execution to support commercial goals.
• Analyze site, product, customer and merchandising performance to identify trends, risks and opportunities - translating insights into prioritized recommendations and measurable business improvements.
• Develop, maintain and automate merchandising reporting, dashboards and performance tracking to support weekly, seasonal and strategic business decisions.
• Ensure site accuracy and operational excellence by managing product data, pricing, inventory visibility, categorization, promotional setup/execution and overall site quality.
• Partner cross-functionally with Marketing, Creative, Planning, SEO, eCom Operations, Technology and Product teams to deliver a best-in-class digital customer experience.
• Continuously improve the digital shopping experience by testing merchandising strategies, monitoring customer feedback and competitive trends, and implementing best practices that strengthen brand storytelling and commercial performance.

Skills

eCommerce merchandising

Advanced Excel

Analytics literacy

CMS platforms

Communication

Cross-functional collaboration

Detail-oriented

Self-starter

AI merchandising tools

Brand storytelling

Tools

Magento

Shopify

Salesforce Commerce Cloud

Google Analytics

Adobe Analytics

Constructor.io

Bloomreach

Job description

Kontoor Brands seeks a Site Merchandiser to own the Helly Hansen Workwear ecommerce onsite experience in Denver. You will drive discovery, conversion and revenue through thoughtful assortment, data-driven decisions, and brand storytelling in an outdoor context.

The role emphasizes end-to-end merchandising across homepage, category pages, and campaigns, with a focus on optimizing revenue metrics and cross-functional collaboration with Marketing, Planning, SEO and Operations.