Ecommerce Product Marketing Manager – Fan-First Growth

The Pokémon Company International; Bellevue (NE); Hybrid; USD 95,000 - 172,000; Full time

Benefits offered by this job

Hybrid work environment

100% employer-paid healthcare premiums

Comprehensive relocation package for 1

LinkedIn Learning access

Job summary

The Pokémon Company International is seeking a Product Marketing Manager, Ecommerce in the United States. You will coordinate product information, plan and execute marketing campaigns for Pokémon Center, and collaborate with product, creative, and external partners to ensure compelling messaging and successful launches.

Candidates should have 5–7 years in marketing, a marketing/communications degree, and strong analytics, storytelling, and communication skills.

Qualifications

• Five to seven years in product/channel/digital marketing or related field.
• Bachelor's degree in Marketing, Business, Communications or equivalent.
• Experience launching retail, consumer goods or ecommerce products across multiple channels.
• Strong understanding of channel performance optimization (email, paid media, web, social, organic).
• Cross-functional collaboration with internal teams and external partners in fast-paced environments.
• Ability to manage multiple projects from concept to completion.
• Strong storytelling and copywriting skills to create engaging content.
• Willingness to travel up to four times per year.

Responsibilities

• Partner with cross-functional teams to gather and communicate product information and campaign objectives.
• Develop and distribute campaign briefs with product highlights and target audiences.
• Manage marketing calendars, milestones, deliverables, and deadlines.
• Coordinate with creative, digital, social, PR, email, web, and paid media teams for cohesive campaigns.
• Review materials to ensure alignment with brand standards and goals.
• Monitor campaign progress, identify risks, and resolve issues to maintain timelines.
• Analyze channel performance and translate insights into recommendations.
• Support post-campaign reporting and learnings for future improvements.
• Foster collaboration across departments and external partners on priorities and launches.

Skills

Experience: product marketing, channel

Analytics tools

Communication skills

Storytelling & copywriting

Travel eligibility

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Looker

Job description

The Pokémon Company International is seeking a Product Marketing Manager, Ecommerce in the United States. You will coordinate product information, plan and execute marketing campaigns for Pokémon Center, and collaborate with product, creative, and external partners to ensure compelling messaging and successful launches.

Candidates should have 5–7 years in marketing, a marketing/communications degree, and strong analytics, storytelling, and communication skills.