Ecommerce & Paid Media Analyst

Harman; Los Angeles (CA); On-site; USD 84,750 - 124,300; Full time

Benefits offered by this job

Employee discounts

Training via Harman University

Wellness benefits

Tuition reimbursement

Be Brilliant rewards program

Inclusive and diverse environment

Job summary

Harman is seeking an Ecommerce and Paid Media Analyst to support JBL.com in North America. You will analyze and optimize the paid media program, driving top-line revenue and return on ad spend across major platforms.

The role requires 4+ years in the industry, experience with Google Ads/Meta Ads, and a strong background in ecommerce and budget management. Travel up to 10% and a Northridge, CA office stay are expected.

Qualifications

• Bachelor's degree in business management or related field required.
• Marketing experience for e-tail and ecommerce is required; big-box retailer experience preferred.
• Strong understanding of ecommerce retailers.

Responsibilities

• Execute paid media strategy for always-on customer acquisition campaigns across the funnel.
• Support KPI reporting and optimization to meet goals.
• Manage multiple accounts across Google, Meta and TikTok Shop.
• Provide budgeting recommendations and opportunities based on analysis.
• Collaborate with creative teams to traffic ads and optimize cross-channel campaigns.
• Communicate outcomes and spend efficiency to stakeholders.

Education

Bachelor's degree in business management

Tools

Google Ads

Meta Ads

Paid search

Job description

Introduction

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high‑end, esteemed brands like JBL, Mark Levinson and Revel.
• Unite your passion for audio innovation with high‑tech product development.
• Create pitch‑perfect, cutting‑edge technology that elevates the listening experience.

About the Role

As the Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for supporting JBL.com. With your strong analytical background you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.

What You Will Do

• Execute paid media strategy for always‑on customer acquisition campaigns across the marketing funnel with a focus of driving top‑line revenue at scale.
• Support paid media management with a focus on weekly and ad‑hoc KPI reporting, continuous optimization against goals, and provide actionable feedback/recommendations to the sales team.
• Manage multiple key accounts and platforms, creating win‑win scenarios for HARMAN and its customers and stakeholders.
• Support media buying and analysis on all major ad platforms including Google Ads, Facebook Ads, and TikTok Shop.
• Provide reporting and recommendations for future budgets and assess new opportunities.
• Analyze multi‑channel attribution models and present findings to the larger organization.
• Collaborate closely with creative campaign specialists to traffic ads and make recommendations on cross‑channel campaigns.
• Create measurable tactics and strategies with superior ability to communicate the outcomes with a continuous focus on optimization and spend efficiency.

What You Need

• Bachelor's degree in business management, related or equivalent combination between education and experience.
• Marketing experience for e‑tail and eCommerce experience is required; experience at a major big‑box retailer (agency or client‑side) is preferred.
• A strong understanding of eCommerce retailers.
• Minimum 4+ years of industry experience.
• 3 years of experience in paid advertising and managing client accounts.
• Experience with Google Ads/Meta Ads/Paid search.
• Experience managing multi‑million‑dollar budgets for direct response campaigns with a focus on driving top‑line revenue and sales.
• Strong financial acumen, with understanding of the balance sheet and ability to communicate with finance and accounting teams.
• Demonstrated ability to think in CPM/CPA/CPC/CTR with strong media math skills.

Nice to Have

• Facebook Ads, Amazon Ads, programmatic.
• Large brand and/or major retail client experience is preferred; in‑house eCommerce or agency experience preferred.
• Entrepreneurial mentality, excellent storyteller, strong negotiator, and collaborator.
• Strong technical competency, specifically with pixel and tracking troubleshooting, demonstrated ability to understand and learn systems.
• Deep experience with multi‑channel attribution models and ability to make recommendations to improve.
• Demonstrated ability to scale both legacy businesses and new opportunities.

Eligibility

• Be willing to travel up to 10%, domestic and international travel.
• Be willing to work in an office in Northridge, CA.
• Successfully complete a background investigation and drug screen as a condition of employment.

Compensation

$84,750 - $124,300.

Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission. Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

Benefits

• Access to employee discounts on world‑class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.).
• Extensive training opportunities through our own HARMAN University.
• Competitive wellness benefits.
• Tuition reimbursement.
• "Be Brilliant" employee recognition and rewards program.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

EEO Statement

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job‑related performance.(www.harman.com)

Accommodations

HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us at [e-mail]. Requests will be considered on a case‑by‑case basis in accordance with applicable law.