eCommerce Manager, Growth & Optimization

Fender Musical Instruments Corporation; Los Angeles (CA); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k)

Paid time off

Equipment purchase program

Job summary

Fender Musical Instruments Corporation is seeking an eCommerce Manager focused on Growth & Optimization in Los Angeles. This role involves leading site performance analysis, optimizing conversion rates, and collaborating with various teams to influence key business decisions.

Qualified candidates should have over 7 years of experience in eCommerce, strong analytical skills, and hands-on experience with A/B testing. A competitive benefits package, including medical and a 401(k), is offered to the right candidate.

Qualifications

• 7+ years in eCommerce or digital analytics.
• Proven track record of driving insights for revenue improvements.
• Comfortable presenting to executives.

Responsibilities

• Lead analysis of site performance and conversion funnels.
• Own A/B testing programs to improve conversion rates.
• Quantify proposed initiatives to influence decisions.

Skills

eCommerce KPIs

Funnel optimization

Digital merchandising performance analysis

A/B testing programs

Analytical and problem-solving skills

Presentation skills

Familiarity with analytics tools

Education

Bachelor’s degree or equivalent experience

Tools

Amplitude

Content Square

Segment

Tableau

Power BI

Avo

Job description

Fender Musical Instruments Corporation (FMIC) is a world‑famous brand with offices across the globe. We are redefining online shopping for Fender.com through data‑driven experimentation and frictionless digital journeys. We are looking for an experienced eCommerce Manager, Growth & Optimization to unlock revenue opportunities and lead our conversion optimization program.

Essential Functions

Analytics & Insights

• Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
• Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
• Provide the online merchandising team with clear, data‑driven visibility into category, product, and promotional performance.
• Define success metrics for key initiatives and track post‑launch impact to prove ROI.
• Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
• Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive‑ready presentations with compelling data storytelling.

Conversion Rate Optimization

• Own Fender.com’s A/B and multivariate testing program: from ideation to execution and post‑test analysis to improve conversion, AOV, and overall site revenue.
• Maintain a prioritized test‑and‑learn roadmap driven by data, user behavior, and business needs.
• Conduct funnel and abandonment analysis to identify friction points and growth opportunities.

Strategic Influence & Business Case Development

• Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
• Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
• Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
• Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
• Hands‑on experience running A/B and multivariate testing programs end‑to‑end.
• Strong analytical and problem‑solving skills; able to translate complex data into clear, actionable business recommendations.
• Exceptional communicator and data storyteller, comfortable presenting to executives and cross‑functional partners.
• Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
• Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
• Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.

Benefits

FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.

Equal Employment Opportunity

Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Pay Scale

Pay scale for this position: $100,000.00 - $160,000.00.